Share Your Farmers Market Shopping Experience Survey

Alachua County is committed to strengthening the local food economy and supporting farmers, producers, and food entrepreneurs. Your feedback helps us understand your farmers market experience, identify ways to improve markets, and shape future County efforts to support a thriving local food system. All responses are used only in aggregated analysis to guide future efforts.

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* 1. At which farmers market are you shopping today? If you’re completing this survey online, which farmers market do you visit most often?

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* 2. How often do you shop at a farmers market in Alachua County?

Weekly of more (1+ times/week)

Once a week

Once or twice a month

A few times a year

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* 3. How do you usually find out about farmers markets? (Select all that apply)

Driving by / signage

Local news (newspaper, radio, TV)

Social media (Facebook, Instagram, etc.)

VisitGainesville.com

What’s Good® Guide of Weekly Events

Word of Mouth

Other

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* 4. What do you typically purchase at a farmers market? (Select all that apply)

Artisan crafts or handmade goods

Baked goods, honey, jams, or jellies

Fresh fruits and vegetables

Jarred foods (sauces, salsa, pickles, etc.)

Meat, eggs, or dairy products

Plants, flowers, or garden starts

Prepared ready-to-eat meals

Other

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* 5. Has shopping at farmers markets led you to eat more fresh fruits and vegetables or try new foods or products?

Yes

Not Sure

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* 6. Which forms of payment do you typically use when shopping at farmers markets? (Select all that apply)

Cash

Credit / debit card

Fresh Access Bucks

Mobile pay (e.g., Apple Pay, Google Pay)

SNAP / EBT

Other

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* 7. Do you use any food assistance benefits (e.g., SNAP/EBT, Fresh Access Bucks/FAB) when shopping for groceries or at farmers markets?

Yes, I only use them at farmers markets, but not at other grocery retailers.

Yes, I only use them at other grocery retailers but not at farmers markets.

Yes, I use them both at farmers markets and at other grocery retailers.

No, I do not use food assistance benefits.

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* 8. Which days and times are you most likely to attend a farmers market? (Select all that apply)

Weekday mornings

Weekday afternoons

Weekday evenings

Saturday mornings

Saturday afternoons

Saturday evenings

Sunday mornings

Sunday afternoons

Sunday evenings

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* 9. What are the main reasons you choose to shop at farmers markets? (Select all that apply)

Connecting with local farmers and producers

Enjoying community events and activities

Friendly, personal shopping experience

Live music or entertainment

Opportunity to try new or unique foods

Supporting local businesses and the economy

Fresh, locally grown/raised food

Wide variety of products

Other

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* 10. What challenges prevent you from shopping at farmers markets more often? (Select all that apply)

Difficult to park or access

Does not accept EBT/SNAP or food assistance

Don’t always know when or where markets happen

Don’t know what products will be available or when

Hours don’t fit my schedule

Location too far from home or work

Not enough product variety

Prices are higher than in other places

Other

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* 11. Which of the following features or services would make you more likely to visit a farmers market more often? (Select all that apply)

Children's play area

Cooking demonstrations or food education workshops

Easier or more convenient parking

Food trucks or ready-to-eat meal options

On-site public restrooms

Public seating or picnic spaces

Shaded or covered areas

Space for live music or community events

Other

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* 12. Besides farmers markets, where do you usually buy local food products like fresh produce, meat, or dairy?

Community Supported Agriculture (CSA) subscriptions

Farm stands or U-pick farms

I don’t intentionally buy local food outside of farmers markets

Local farm-to-table restaurants

Local grocery stores (e.g., Ward's, Fresh Market)

Online, directly from farmers

Other

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* 13. Do you live in Alachua County or are you visiting from elsewhere?

I live in Alachua County

I live elsewhere in Florida

I am visiting from out of state

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* 14. Which county do you live in or usually shop in?

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* 15. To help us understand who Alachua County’s markets are reaching, please select your age group.

18-24

25-34

35-44

45-54

55-64

65+

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* 16. Which range best represents your total household income?

Under $25,000

$25,000 - $49,999

$50,000 - $74,999

$75,000 - $99,999

$100,000 or more

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* 17. About how much do you spend on groceries each month?

Less than $100

$100 - $249

$250 - $499

$500 - $749

$750 or more

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* 18. Roughly what percent of your monthly grocery budget do you spend at farmers markets?

0% (I don’t shop at farmers markets)

1%–10%

11%–25%

26%–50%

More than 50%

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* 19. Would you like to receive occasional emails from Visit Gainesville, Alachua County to stay up to date on farmers market news and our What’s Good® weekly events guide? You can unsubscribe at any time.

Yes, I would like to receive updates.

No, I would prefer not to receive updates.

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* 20. What is your first and last name?

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* 21. What is your Email Address?

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* 22. What ZIP Code do you live in?

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* 23. Do you have any additional ideas, comments, or insights that could help us improve the farmers market experience?

Thank You!

Your feedback helps strengthen Alachua County’s farmers markets and support local farmers, producers, and food entrepreneurs. All responses are used only in aggregated analysis to guide future efforts.

Alachua County
Tourism & Economic Development