Social media listening is intelligence gathering. Social media analyzing is crucial for strategic marketing/communications planning. While social posts are being directed towards every brand out there today (and can seem infinite), locating them, gathering them, understanding them, and taking them into consideration when planning your marketing and PR is ever important.
This survey is an attempt to understand how pharmaceutical companies and their agencies are using social media listening programs as a part of their marketing and communications programs.
Results of this survey may be summarized in Pharma Marketing News. After you answer a few short questions, you will be able to see the summary of all responses to date. No comments or other identifying information is included in the summary.
Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.
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