Product Branding/Packaging Survey

Thank you for participating in this survey. The purpose of this survey is to get your feedback on our product packaging and future direction we're considering

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* 1. Name of your company:

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* 2. Service sector in the food business:

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* 3. Roland Foods product categories most often purchased (Choose all that applies):

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* 4. What few words come to mind when you think of Roland Foods branding and labels?

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* 5. How important is label design and appeal to your product purchase decisions?

Roland Foods is considering its future branding direction. Below are two paths we're evaluating. Scenario A standardizes the design across our product lines Scenario B uses a different design for each line of products, with the Roland logo being the only common feature. We'd like your feedback on which path you prefer.

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Scenario A - Same design on all product lines.

<strong>Scenario A</strong> - Same design on all product lines.

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Scenario B - Different designs on different product lines, based on product origin or cuisine type.

Scenario B

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* 6. Please chose the preferred packaging design direction from the bottom two scenarios:

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