Roland Foods - Product Branding/Packaging Survey Product Branding/Packaging Survey Thank you for participating in this survey. The purpose of this survey is to get your feedback on our product packaging and future direction we're considering OK Question Title * 1. Name of your company: OK Question Title * 2. Service sector in the food business: Retailer or Retail Distributor Food Service Distributor Restaurant or Hospitality Establishment Industrial Manufacturer Group Purchasing Organization Other Other (please specify) OK Question Title * 3. Roland Foods product categories most often purchased (Choose all that applies): Capers Italian Rice Tahini Coconut Balsamic Glaze Anchovies Shellfish Hearts of Palm Artichokes Farro Hot/Chili Sauce Polenta Quinoa Truffle Oil Water Chestnuts Kalamata Olives Peppers Couscous Sardines Other (please specify) OK Question Title * 4. What few words come to mind when you think of Roland Foods branding and labels? OK Question Title * 5. How important is label design and appeal to your product purchase decisions? Extremely important Very important Somewhat important Not so important Not at all important OK Roland Foods is considering its future branding direction. Below are two paths we're evaluating. Scenario A standardizes the design across our product lines Scenario B uses a different design for each line of products, with the Roland logo being the only common feature. We'd like your feedback on which path you prefer. OK Question Title Scenario A - Same design on all product lines. OK Question Title Scenario B - Different designs on different product lines, based on product origin or cuisine type. OK Question Title * 6. Please chose the preferred packaging design direction from the bottom two scenarios: Scenario A - Same design on all product lines. Scenario B - Different designs on different product lines, based on product origin or cuisine type. OK DONE