1.Are you responding as a brand/agency or a creator?

Brand/Agency

Creator

2.What is your primary method for discovering creators for your campaigns?

Social media search

Referrals

Existing platforms

Agencies

Other

3.How often do you run marketing campaigns involving creators?

Weekly

Monthly

Quarterly

Annually

Rarely

4.What is your typical budget range for creator collaborations in GH₵?

Less than 1,000

1,000 - 5,000

5,000 - 10,000

10,000 - 50,000

More than 50,000

5.Which metrics do you consider most important when evaluating creators? Select all that apply.

Engagement rate

Follower count

Audience demographics

Previous campaign performance

Verified analytics

6.How do you currently verify the performance statistics provided by creators?

Trust creator's report

Require screenshots

Use third-party tools

Do not verify

Other

7.Would verified creator analytics solve a meaningful problem for your campaigns?

Yes, definitely

Possibly

Not sure

Unlikely

No, not at all

8.Which features would be most valuable to you on a creator platform? Select all that apply.

Creator search

Advanced filters

Verified analytics

Creator comparison

Match scores

Campaign management

Messaging

Contracts

Escrow

Payments

Reviews

9.How likely are you to pay for a platform that offers these features?

Very likely

Somewhat likely

Neutral

Somewhat unlikely

Very unlikely

10.What are your main concerns regarding trust and safety on a creator platform?