HOOD READER SURVEY Hood is 7. They say this is when the “seven-year itch” sets in, but the last thing we want is to drift from the readers who’ve made us what we are. This survey is our way of checking in. It takes just 3 minutes, and your answers will help us stay fresh, relevant and the best women’s lifestyle magazine in Scotland. Thank you. ABOUT YOU Question Title * 1. To be in with a chance to receive the Dr. David Jack Discovery Set please share your email? This will not be used for marketing purposes. Question Title * 2. What age group are you in? Under 25 25-34 35-44 45-54 55-64 65+ Question Title * 3. Where are you based? Edinburgh & the Lothians Glasgow & the West Fife & Tayside Aberdeen & the North East Highlands & Islands Borders & Dumfries & Galloway Elsewhere in Scotland Outside Scotland Question Title * 4. Which best describes your occupation? Professional / managerial (law, finance, education, healthcare, etc) Business owner / self-employed Creative / media / design Hospitality / retail Skilled trade / technical Administrative / service sector Student Full-time parent / carer Retired Other (please specify) Question Title * 5. Approximate household income: Under £30k £30k–£60k £60k–£100k £100k+ Prefer not to say How You Read Hood Do you grab a copy with your food shop, scroll us online, or both? We’d love to know how you read Hood. Question Title * 6. How do you access Hood (please tick all that apply). Print Magazine Online articles (hoodmagazine.co.uk) Newsletter Social media (Instagram, Facebook) Question Title * 7. If you read in print, where do you usually pick up your copy? M&S Tesco Asda Morrisons Independent boutique / café / salon Other (please specify) Question Title * 8. How often do you read Hood? Every Issue Most Issues Occasionally First Time Question Title * 9. Fashion or food, travel or wellbeing — tell us what you love most, and what’s missing. What kind of features do you most enjoy? (tick all that apply) Fashion Beauty Food & Drink Travel - Scotland Travel - International Wellbeing Culture Interiors Interviews Competitions Property Question Title * 10. What new content would you like to see more of? Events & Experiences From beauty masterclasses to book clubs, we’re planning our calendar. Help us choose where to pop up and what to put on. Question Title * 11. What kind of Hood events would you most like to attend? (tick all that apply) Fashion & Style Events Beauty workshops / masterclasses Food & drink tastings / chef collaborations Wellbeing retreats / fitness sessions Book clubs / author talks Seasonal shopping events / markets Question Title * 12. Where would you like to see Hood pop up? Question Title * 13. What’s your ideal spend for a Hood event ticket? £0-£25 £25-£50 £50-£100 £100+ Brand & Shopping Preferences We’re curious about your shopping habits — it helps us pick the right partners and perks for you. Question Title * 14. When you shop, do you usually buy from: Local Independents High Street Brands Luxury/Designer Charity/Vintage Question Title * 15. Which brands would you be most excited to see Hood partner with? On average, how much do you spend per month on... Question Title * 16. Fashion £0-£50 £50-£100 £100-£250 £250 Question Title * 17. Beauty £25 £25-£50 £50-£100 £100+ Question Title * 18. When you buy luxury items, do you shop mainly: In Scotland Elsewhere in the UK Online Reader Engagement Hood is more than a magazine — it’s a community. Tell us how you connect with us, and what keeps you coming back. Question Title * 19. Where do you follow Hood digitally? (tick all that apply) Instagram Facebook Newsletter Website Question Title * 20. Would you like more from Hood via: (tick all that apply) Weekly Newsletter Exclusive Offers/Competitions Event Invititations Digital-only Bonus Content Question Title * 21. Have you ever bought, booked or visited something you’ve seen in Hood? Yes No If yes, please specify... Question Title * 22. What do you like most about Hood? (tick all that apply) Content & features Design & photography That it's free to pick up That it's made for women, by women Its Scottish identity Other (please specify) Question Title * 23. If Hood created a membership or loyalty scheme, what perks would you value most? Discounts Early event access Exclusive content VIP experiences Other (please specify) Question Title * 24. Would you be willing to pay for a Hood membership? Yes No Not sure Question Title * 25. If yes, what monthly amount would feel right to you? Under £5 £5-£10 £10-£20 Final Thoughts Your chance to tell us anything at all — big ideas, small wishes, or just how Hood makes you feel. Question Title * 26. One thing you’d love to see Hood do in the next year? Question Title * 27. If Hood was a person, how would you describe them? Done