HOOD READER SURVEY

Hood is 7. They say this is when the “seven-year itch” sets in, but the last thing we want is to drift from the readers who’ve made us what we are. This survey is our way of checking in. It takes just 3 minutes, and your answers will help us stay fresh, relevant and the best women’s lifestyle magazine in Scotland. Thank you.
ABOUT YOU
1.To be in with a chance to receive the Dr. David Jack Discovery Set please share your email? This will not be used for marketing purposes.
2.What age group are you in?
3.Where are you based?
4.Which best describes your occupation?
5.Approximate household income:
How You Read Hood
Do you grab a copy with your food shop, scroll us online, or both? We’d love to know how you read Hood.
6.How do you access Hood (please tick all that apply).
7.If you read in print, where do you usually pick up your copy?
8.How often do you read Hood?
9.Fashion or food, travel or wellbeing — tell us what you love most, and what’s missing. What kind of features do you most enjoy? (tick all that apply)
10.What new content would you like to see more of?
Events & Experiences
From beauty masterclasses to book clubs, we’re planning our calendar. Help us choose where to pop up and what to put on.
11.What kind of Hood events would you most like to attend? (tick all that apply)
12.Where would you like to see Hood pop up?
13.What’s your ideal spend for a Hood event ticket?
Brand & Shopping Preferences
We’re curious about your shopping habits — it helps us pick the right partners and perks for you.
14.When you shop, do you usually buy from:
15.Which brands would you be most excited to see Hood partner with?
On average, how much do you spend per month on...
16.Fashion
17.Beauty
18.When you buy luxury items, do you shop mainly:
Reader Engagement
Hood is more than a magazine — it’s a community. Tell us how you connect with us, and what keeps you coming back.
19.Where do you follow Hood digitally? (tick all that apply)
20.Would you like more from Hood via: (tick all that apply)
21.Have you ever bought, booked or visited something you’ve seen in Hood?
22.What do you like most about Hood? (tick all that apply)
23.If Hood created a membership or loyalty scheme, what perks would you value most?
24.Would you be willing to pay for a Hood membership?
25.If yes, what monthly amount would feel right to you?
Final Thoughts
Your chance to tell us anything at all — big ideas, small wishes, or just how Hood makes you feel.
26.One thing you’d love to see Hood do in the next year?
27.If Hood was a person, how would you describe them?