Shoppers – Central Market / Town & Country

Sea-Tac Airport Brand – Employee Survey

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* 1. Which one of the following best describes your role / responsibility for decisions about food / grocery shopping

I am the only food / grocery decision maker.

I am the primary food / grocery decision maker.

I share food / grocery decisions, with someone else.

I influence food / grocery decisions made by others.

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* 2. Using the following scale, please indicate your relationship to the following food & grocery brands:

	The Only Store I Shop	My Primary Store, Among Others	My Secondary Store -- I Shop Another More Often	I Rarely / Infrequently Shop Here	Never Visited
PCC	PCC The Only Store I Shop	PCC My Primary Store, Among Others	PCC My Secondary Store -- I Shop Another More Often	PCC I Rarely / Infrequently Shop Here	PCC Never Visited
Sprouts	Sprouts The Only Store I Shop	Sprouts My Primary Store, Among Others	Sprouts My Secondary Store -- I Shop Another More Often	Sprouts I Rarely / Infrequently Shop Here	Sprouts Never Visited
Central Market	Central Market The Only Store I Shop	Central Market My Primary Store, Among Others	Central Market My Secondary Store -- I Shop Another More Often	Central Market I Rarely / Infrequently Shop Here	Central Market Never Visited
Safeway	Safeway The Only Store I Shop	Safeway My Primary Store, Among Others	Safeway My Secondary Store -- I Shop Another More Often	Safeway I Rarely / Infrequently Shop Here	Safeway Never Visited
QFC	QFC The Only Store I Shop	QFC My Primary Store, Among Others	QFC My Secondary Store -- I Shop Another More Often	QFC I Rarely / Infrequently Shop Here	QFC Never Visited
Whole Foods	Whole Foods The Only Store I Shop	Whole Foods My Primary Store, Among Others	Whole Foods My Secondary Store -- I Shop Another More Often	Whole Foods I Rarely / Infrequently Shop Here	Whole Foods Never Visited
Trader Joe's	Trader Joe's The Only Store I Shop	Trader Joe's My Primary Store, Among Others	Trader Joe's My Secondary Store -- I Shop Another More Often	Trader Joe's I Rarely / Infrequently Shop Here	Trader Joe's Never Visited
Metropolitan Market	Metropolitan Market The Only Store I Shop	Metropolitan Market My Primary Store, Among Others	Metropolitan Market My Secondary Store -- I Shop Another More Often	Metropolitan Market I Rarely / Infrequently Shop Here	Metropolitan Market Never Visited
Fred Meyer	Fred Meyer The Only Store I Shop	Fred Meyer My Primary Store, Among Others	Fred Meyer My Secondary Store -- I Shop Another More Often	Fred Meyer I Rarely / Infrequently Shop Here	Fred Meyer Never Visited
Town & Country Market	Town & Country Market The Only Store I Shop	Town & Country Market My Primary Store, Among Others	Town & Country Market My Secondary Store -- I Shop Another More Often	Town & Country Market I Rarely / Infrequently Shop Here	Town & Country Market Never Visited
New Seasons	New Seasons The Only Store I Shop	New Seasons My Primary Store, Among Others	New Seasons My Secondary Store -- I Shop Another More Often	New Seasons I Rarely / Infrequently Shop Here	New Seasons Never Visited

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* 3. The following questions relate to Central Market and Town & Country Market:

Please complete the following in 1-3 sentences: "Based on everything I've heard, seen or experienced -- Central Market / Town & Country Market's most unique strengths are...."

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* 4. Please complete the following in 1-3 sentences: "When it comes to my needs for food and groceries, I really wish Central Market / Town & Country Market would..."

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* 5. OTHER than Central Market / Town & Country: Which ONE of the following is your "First Alternative" store for food / grocery shopping?

Whole Foods

Metropolitan Market

Trader Joe's

Fred Meyer

Sprouts

Safeway

New Seasons

PCC

QFC

Other (please specify)

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* 6. Using the scales provided, please indicate how well the store you identified (above) as your 'first alternative' grocer performs on each of the characteristics listed below.

	The 'First Alternative' Store You Chose Above
Fresh	Fresh The 'First Alternative' Store You Chose Above menu
Variety	Variety The 'First Alternative' Store You Chose Above menu
Low Cost	Low Cost The 'First Alternative' Store You Chose Above menu
Overall Value	Overall Value The 'First Alternative' Store You Chose Above menu
Clean	Clean The 'First Alternative' Store You Chose Above menu
Dependable / Reliable	Dependable / Reliable The 'First Alternative' Store You Chose Above menu
Friendly	Friendly The 'First Alternative' Store You Chose Above menu
Local	Local The 'First Alternative' Store You Chose Above menu
Safe	Safe The 'First Alternative' Store You Chose Above menu
Convenient	Convenient The 'First Alternative' Store You Chose Above menu
Quick / Efficient	Quick / Efficient The 'First Alternative' Store You Chose Above menu
Inspiring	Inspiring The 'First Alternative' Store You Chose Above menu
Knowledgeable	Knowledgeable The 'First Alternative' Store You Chose Above menu
Helpful	Helpful The 'First Alternative' Store You Chose Above menu
Fair	Fair The 'First Alternative' Store You Chose Above menu
Rewarding	Rewarding The 'First Alternative' Store You Chose Above menu
Original / Unique	Original / Unique The 'First Alternative' Store You Chose Above menu
Organic	Organic The 'First Alternative' Store You Chose Above menu
Sense of Community	Sense of Community The 'First Alternative' Store You Chose Above menu
Overall Best Store	Overall Best Store The 'First Alternative' Store You Chose Above menu

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* 7. Please complete the following in 1-3 sentences: "What I like most about this 'first alternative' store is..."

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* 8. Your age:

Under 18

18-24

25-34

35-44

45-54

55-64

65+

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* 9. What is your approximate average household income?

Less than $24,999

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000-$149,999

$150,000-$174,999

$175,000-$199,999

$200,000 and up

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* 10. Which of the following best describes your household:

Single – No children under 18 in home

Married / Partnership – No children in home

Married / Partnership – With children under 18 in home

Single – With children under 18 at home

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* 11. You race/ethnicity: (optional)

White or Caucasian

Black or African American

Hispanic or Latino

Asian or Asian American

American Indian or Alaska Native

Native Hawaiian or other Pacific Islander

Another race

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* 12. What is your gender? (optional)

Female

Male

Other / Prefer Not to Say

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* 13. Which one of the following best describes your county of residence?

King County – Seattle/Metro

King County – South

King County – Eastside

Snohomish County

Kitsap County

Pierce County

Other

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* 1. Which one of the following best describes your role / responsibility for decisions about food / grocery shopping

Question Title

* 2. Using the following scale, please indicate your relationship to the following food & grocery brands:

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* 3. The following questions relate to Central Market and Town & Country Market: Please complete the following in 1-3 sentences: "Based on everything I've heard, seen or experienced -- Central Market / Town & Country Market's most unique strengths are...."

Question Title

* 4. Please complete the following in 1-3 sentences: "When it comes to my needs for food and groceries, I really wish Central Market / Town & Country Market would..."

Question Title

* 5. OTHER than Central Market / Town & Country: Which ONE of the following is your "First Alternative" store for food / grocery shopping?

Question Title

* 6. Using the scales provided, please indicate how well the store you identified (above) as your 'first alternative' grocer performs on each of the characteristics listed below.

Question Title

* 7. Please complete the following in 1-3 sentences: "What I like most about this 'first alternative' store is..."

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* 8. Your age:

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* 9. What is your approximate average household income?

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* 10. Which of the following best describes your household:

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* 11. You race/ethnicity: (optional)

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* 12. What is your gender? (optional)

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* 13. Which one of the following best describes your county of residence?

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* 14. For the purposes of the prize drawing only, what is your email address?

* 3. The following questions relate to Central Market and Town & Country Market:

Please complete the following in 1-3 sentences: "Based on everything I've heard, seen or experienced -- Central Market / Town & Country Market's most unique strengths are...."