State of Luxury 2027 About Gen Z The following questions focus on Gen Z consumers, born between 1997 and 2012 — the leading edge of this cohort will be 30 next year. Question Title * 1. How confident are you that your organization truly understands what Gen Z values in luxury today? (Please select the answer that best reflects your opinion) (Required.) Very confident Somewhat confident Not confident Other (please specify) Question Title * 2. Compared with Millennials at the same age, how relevant is luxury to Gen Z right now? (Required.) More relevant Equally relevant Less relevant Significantly less relevant Other (please specify) Question Title * 3. Thinking specifically about Gen Z, what factors most limit luxury's appeal to this generation? (Check all that apply) (Required.) Luxury moves too slowly and feels out of step with cultural change Prices feel too high relative to perceived value Luxury lacks authenticity or feels overly manufactured Luxury lacks meaningful representation of Gen Z voices and perspectives Luxury feels too exclusive or unapproachable Sustainability and ethical practices are insufficient or unclear Luxury feels too commonplace and no longerspecial Gen Z favors emerging indie brands over legacy brands Creative direction doesn’t resonate with Gen Z aesthetics or values Innovation is limited; luxury feels resistant to change Luxury’s digital, social, and AI presence is weak or outdated Luxury brand behavior (tone, missteps, controversies) reduces trust I see no evidence that luxury has limited appeal to Gen Z Other (please specify) Click below to continue and receive your complimentary State of Luxury 2027 report — a comprehensive briefing with all findings and analysis to inform your 2027 strategy. Question Title Next