SWOT Category: Internal Strength

Conducting marketing without an advertising budget

I've been asked to promote a product without using advertising such as industry magazines and newspapers and without knowing my marketing budget. I've been told to get creative and submit a proposal. We sell only to end users and have an internal literature department. How do I promote a product with my hands tied?

—Sidney, product manager

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* 1. Can you help? What's your best advice?

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* 2. Should you win, where should we send your prize?
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