Evolve! Brand Survey

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* 2. What are your annual revenues?

We’re a bootstrapped startup

We’re a funded startup

$1 million - $5 million

$5 million - $10 million

$10 million - $25 million

$25 Million - $100 million

$100 million +

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* 3. On Average, how much does your company or division spend on marketing, PR and advertising per MONTH?

$0 - $5000

$5001 - $10,000

$10,001 - $25,000

$25,001 - $100,000

$100,001 - $500,000

$500,001 - 999,999

1 million+

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* 4. What publications do you read to get the most useful information about marketing? (select all that apply)

Advertising Age

AdWeek

ClickZ

ConversionXL

Econsultancy Digital Marketing Blog

eMarketer

Entrepreneur

Fast Company

Forbes

Fortune

Huffington Post

Inc

Marketing Pilgrim

PR Week

The Verge

Wired

Hubspot

Other (please specify)

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* 5. As a brand, have you cultivated a customer or advocate community to support your marketing efforts?

Yes, and it’s substantial

Yes, but it’s small

No, but we are working on it

No, it’s not a focus

Other (please specify)

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* 6. How focused are you on social media?

Very – we are active in multiple networks

We're active in a few social networks

Somewhat – we post here and there

Very little – only with major releases

Not at all – but we’re gearing up to go social

Not at all – it’s not a priority

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* 7. How would you rate these marketing channels to reach your customers?

	We don't use it	We don't see much value in it	We see some value, but use it infrequently	We use it occasionally	We use it frequently and find value in it	This is an extremely important, high value channel for us
Facebook	Facebook We don't use it	Facebook We don't see much value in it	Facebook We see some value, but use it infrequently	Facebook We use it occasionally	Facebook We use it frequently and find value in it	Facebook This is an extremely important, high value channel for us
Twitter	Twitter We don't use it	Twitter We don't see much value in it	Twitter We see some value, but use it infrequently	Twitter We use it occasionally	Twitter We use it frequently and find value in it	Twitter This is an extremely important, high value channel for us
Youtube	Youtube We don't use it	Youtube We don't see much value in it	Youtube We see some value, but use it infrequently	Youtube We use it occasionally	Youtube We use it frequently and find value in it	Youtube This is an extremely important, high value channel for us
Pinterest	Pinterest We don't use it	Pinterest We don't see much value in it	Pinterest We see some value, but use it infrequently	Pinterest We use it occasionally	Pinterest We use it frequently and find value in it	Pinterest This is an extremely important, high value channel for us
Instagram	Instagram We don't use it	Instagram We don't see much value in it	Instagram We see some value, but use it infrequently	Instagram We use it occasionally	Instagram We use it frequently and find value in it	Instagram This is an extremely important, high value channel for us
Snapchat	Snapchat We don't use it	Snapchat We don't see much value in it	Snapchat We see some value, but use it infrequently	Snapchat We use it occasionally	Snapchat We use it frequently and find value in it	Snapchat This is an extremely important, high value channel for us
Meerkat or Periscope (live streaming)	Meerkat or Periscope (live streaming) We don't use it	Meerkat or Periscope (live streaming) We don't see much value in it	Meerkat or Periscope (live streaming) We see some value, but use it infrequently	Meerkat or Periscope (live streaming) We use it occasionally	Meerkat or Periscope (live streaming) We use it frequently and find value in it	Meerkat or Periscope (live streaming) This is an extremely important, high value channel for us
Slideshare	Slideshare We don't use it	Slideshare We don't see much value in it	Slideshare We see some value, but use it infrequently	Slideshare We use it occasionally	Slideshare We use it frequently and find value in it	Slideshare This is an extremely important, high value channel for us
Linkedin	Linkedin We don't use it	Linkedin We don't see much value in it	Linkedin We see some value, but use it infrequently	Linkedin We use it occasionally	Linkedin We use it frequently and find value in it	Linkedin This is an extremely important, high value channel for us
Vine	Vine We don't use it	Vine We don't see much value in it	Vine We see some value, but use it infrequently	Vine We use it occasionally	Vine We use it frequently and find value in it	Vine This is an extremely important, high value channel for us
email	email We don't use it	email We don't see much value in it	email We see some value, but use it infrequently	email We use it occasionally	email We use it frequently and find value in it	email This is an extremely important, high value channel for us

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* 8. Regarding Facebook fan pages and the dramatic drop in reach, on a scale of 1 - 5 (1 = never) how likely are you continue to use Facebook to reach current and potential customers?

	Never or absolutely not	Probably not	No changes	We'll use it more	We'll use it much more	N/A
We will use it organically	We will use it organically Never or absolutely not	We will use it organically Probably not	We will use it organically No changes	We will use it organically We'll use it more	We will use it organically We'll use it much more	We will use it organically N/A
We will use paid or promoted campaigns	We will use paid or promoted campaigns Never or absolutely not	We will use paid or promoted campaigns Probably not	We will use paid or promoted campaigns No changes	We will use paid or promoted campaigns We'll use it more	We will use paid or promoted campaigns We'll use it much more	We will use paid or promoted campaigns N/A
We will continue to invest time and build up our followers on Facebook	We will continue to invest time and build up our followers on Facebook Never or absolutely not	We will continue to invest time and build up our followers on Facebook Probably not	We will continue to invest time and build up our followers on Facebook No changes	We will continue to invest time and build up our followers on Facebook We'll use it more	We will continue to invest time and build up our followers on Facebook We'll use it much more	We will continue to invest time and build up our followers on Facebook N/A

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* 9. Have you had any success (positive ROI) with online advertising? (choose all that apply)

Yes, on Facebook

Yes, with Google Ads

Yes, On Youtube

Yes, on Twitter

Yes on Instagram

Yes, through other online ad channels

We've had mixed results with online advertising

No, we’ve tried it with little to no success

No, we haven’t tried online ads yet

Other (please specify)

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* 10. How important is ROI to your marketing strategies?

It’s essential – the most important factor

It’s critical – but there are other considerations

It’s important – but not at the top of the list

ROI is not a primary concern with our marketing tactics

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* 11. What aspects of traditional or digital marketing are you have trouble in your organization? (select all that apply)

We can’t generate enough awareness about our product or service

We can’t generate enough leads

We don’t receive a good enough ROI for our marketing spend

We are not converting our leads to customers

Our social media presence is weak

Our PR is lacking

We simply don’t have enough expertise in marketing to know where to begin

Other (please specify)

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* 1. Which of these industries best describes your business?

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* 2. What are your annual revenues?

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* 3. On Average, how much does your company or division spend on marketing, PR and advertising per MONTH?

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* 4. What publications do you read to get the most useful information about marketing? (select all that apply)

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* 5. As a brand, have you cultivated a customer or advocate community to support your marketing efforts?

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* 6. How focused are you on social media?

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* 7. How would you rate these marketing channels to reach your customers?

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* 8. Regarding Facebook fan pages and the dramatic drop in reach, on a scale of 1 - 5 (1 = never) how likely are you continue to use Facebook to reach current and potential customers?

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* 9. Have you had any success (positive ROI) with online advertising? (choose all that apply)

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* 10. How important is ROI to your marketing strategies?

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* 11. What aspects of traditional or digital marketing are you have trouble in your organization? (select all that apply)