Screen Reader Mode Icon Check SCREEN READER MODE to make this survey compatible with screen readers. Crio Bru Brewed Cacao Attitude and Usage Study Summer 2024 Question Title * 1. What do you enjoy the MOST about drinking Crio Bru? (check 1-3 options that most closely apply) I enjoy the honest (99.99% caffeine-free) energy I get from Crio Bru I enjoy the health benefits of Crio Bru I enjoy the taste of Crio Bru I enjoy the natural mood enhancement I get from Crio Bru I enjoy the experience of Crio Bru (brewing, smell, warm cup, comfort) I enjoy the ancient Central and South American heritage of cacao beverages I enjoy the sustainable and fair trade practices of Crio Bru OK Question Title * 2. For you, what was/is the biggest barrier to trying Crio Bru Brewed Cacao for the first time? (Select 1-3 options that MOST CLOSELY apply) Don't know how to make/ brew Crio Bru Don’t think I’ll enjoy something else as much as I enjoy coffee Don’t think Crio Bru could be a morning ritual/ hot drink that I would enjoy Don’t think something else will give me as much energy as coffee Crio Bru is expensive I am not sure I trust Crio Bru as a company Don't know that cacao is a superfood drink Never heard of Crio Bru and don’t know what it is OK Question Title * 3. Why do you drink Crio Bru Brewed Cacao? (Check 1-3 boxes that MOST CLOSELY apply) Enjoyment: Comfort and Relax Enjoyment: Social Sharing Enjoyment: Small Treat Health: Proactive Health and Wellness Health: Rehydrate and Restore Energy: Start the Day Energy: Recharge later in the day Refreshment: Meal Accompaniment/ Replacement Refreshment: Thirst Quench OK Question Title * 4. Which taglines for our brand/product do you like the best? (Check 1-2 boxes that MOST CLOSELY apply) FALL IN LOVE WITH BREWED CACAO GIVE YOUR MORNINGS A MAYAN TWIST BREWS LIKE COFFEE | TASTES LIKE CHOCOLATE THE HEALTHY WAY TO CHOCOLATE IT’S NOT COFFEE | IT’S CACAO DITCH COFFEE | CHOOSE CHOCOLATE AN ANCIENT TRADITION REBORN CACAO IS THE NEW COFFEE THE TASTIEST TWIST ON COFFEE HONEST ENERGY CURB COFFEE WITH CACAO MEET YOUR NEW MORNING RITUAL OK Question Title * 5. Do you drink tea? Yes No OK Question Title * 6. Do you drink coffee? Yes No OK Question Title * 7. Do you love coffee? Yes No OK Question Title * 8. Which of the following most closely applies to you as it relates to coffee? (Answer one) I drink Crio Bru in ADDITION TO coffee or as PART OF my weekly coffee routine I drink Crio Bru INSTEAD of coffee altogether I don't think of Crio Bru in relation to coffee OK Question Title * 9. Which of the following most closely applies to you as it relates to coffee? (Answer one) I drink Crio Bru mixed WITH my coffee to make it better I drink Crio Bru because I want to drink LESS coffee I drink Crio Bru to have VARIETY DIFFERENT than coffee I drink Crio Bru INSTEAD of coffee altogether I don't really think of Crio Bru in relation to coffee OK Question Title * 10. Rank the following health benefits of brewed cacao in order of importance: OK Question Title * 11. Which of the following applies regarding making Iced Crio Bru Brewed Cacao at home? (Choose one) Never Tried It I've tried it. Didn't like it. I make it once in a while: It's not bad I make it often. I like it I make it all the time. I love it Other (please specify) OK Question Title * 12. What NEW limited edition or seasonal varieties would you suggest that we come out with? OK Question Title * 13. To what degree do you associate "High Quality" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 14. To what degree do you associate "Great Customer Service" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 15. To what degree do you associate "Excellent Taste" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 16. To what degree do you associate "Timely Shipping" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 17. To what degree do you associate "Great Brewing Experience" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 18. To what degree do you associate "Very Convenient" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 19. To what degree do you associate "Great Energy Boost" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 20. To what degree do you associate "Very Healthy" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 21. To what degree do you associate "Very Indulgent" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 22. To what degree do you associate "Great Value" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 23. To what degree do you associate "Great Packaging and Brand Design" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 24. To what degree do you associate "Very Sustainable, People and Planet Friendly Brand" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 25. To what degree do you associate "Interesting & Engaging Content, Ads, and Emails" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 26. To what degree do you associate "Premium, Interesting & Engaging Website" with Crio Bru? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 27. To what degree do you associate "Easy & Convenient Purchase Experience on Website? (5 stars=Very Closely Associated to 1 star=Not Associated At All) OK Question Title * 28. What do you/your household most often use to brew Crio Bru? French Press Coffee Maker with Gold Tone Filter Percolator Pour Over/Chemex Instant Pot Espresso Machine Stove Top Espresso Aeropress Tea bag/ball Other (please specify) OK Question Title * 29. What do you/your household most often add to your Crio Bru? (check all that apply) I brew it with my coffee grounds to make a mocha Milk/Plant Milk Creamer/Non-Dairy Creamer (Nutpods, Almond Milk Creamer, Coconut Creamer) Sugar (Cane, Brown, Maple etc.) Artificial Sweetener (Splenda, Equal, NutraSweet) Alternative Sweetener (Erythritol, Stevia, Monk Fruit, Allulose) Honey or Agave Syrup (Flavored Syrups, Maple Syrup, Cacao Syrup, Date Syrup etc.) Spices (Cinnamon, Cayenne, Nutmeg) Supplements (Collagen, MCT Oil, Protein Powder) I most often do not add anything Other (please specify) OK Question Title * 30. What new Crio Bru products would interest you? (Check all that apply) Chocolate Bars Ready-to-Drink Iced Crio Bru Gourmet Drinking Chocolate Crio Bru Brewed Cacao in coffee shops (Brewed in Coffee Shop Espresso Machines) Espresso Machine Blend/Refillable K-Cup Crio Bru More Limited Edition Varieties Crio Bru Brewed Cacao in K-cups (biodegradable) Instant Crio Bru OK Question Title * 31. Which of the following do you like/identify with? [Health] Uninterested/Never Heard Of Somewhat Interested Very Interested Healthy Habits Healthy Habits Uninterested/Never Heard Of Healthy Habits Somewhat Interested Healthy Habits Very Interested Trader Joe's Trader Joe's Uninterested/Never Heard Of Trader Joe's Somewhat Interested Trader Joe's Very Interested Natural foods Natural foods Uninterested/Never Heard Of Natural foods Somewhat Interested Natural foods Very Interested Keto Keto Uninterested/Never Heard Of Keto Somewhat Interested Keto Very Interested Whole Foods Market Whole Foods Market Uninterested/Never Heard Of Whole Foods Market Somewhat Interested Whole Foods Market Very Interested Organic Organic Uninterested/Never Heard Of Organic Somewhat Interested Organic Very Interested Vegan Vegan Uninterested/Never Heard Of Vegan Somewhat Interested Vegan Very Interested Milk substitute Milk substitute Uninterested/Never Heard Of Milk substitute Somewhat Interested Milk substitute Very Interested Paleo Paleo Uninterested/Never Heard Of Paleo Somewhat Interested Paleo Very Interested Farm to Table Farm to Table Uninterested/Never Heard Of Farm to Table Somewhat Interested Farm to Table Very Interested OK Question Title * 32. What is your gender? Male Female Other OK Question Title * 33. What is your age? 18-24 25-34 35-44 45-54 55-64 65+ OK Question Title * 34. You have a chance of winning a Crio Bru Brewed Cacao gift card for participating in this survey. What email address should we send the $100 Crio Bru Brewed Cacao gift card to in the event that you win the drawing? (Your submission below will used for no other purposes) Name Email Address OK Question Title * 35. Thank you for your participation in this study. We will be in touch via email once the winner has been selected. Is there anything else you would like to let us know? OK DONE