Which do you think these are? 

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* 1. Purchasing a radio spot to promote your product or service.

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* 2. Rebranding your logo and website.

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* 3. Developing a media alert to invite media, influencers, and dignitaries to your grand opening. 

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* 4. Nominating your CEO for an industry-specific award.

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* 5. Creating talking points for your spokesperson to use after incurring a major crisis. 

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