News Consumption Preferences Survey

Keeping up with the world shouldn’t feel like a chore or a chaotic scroll through a bottomless, unreliable feed.

This short survey is designed to uncover how you truly engage with news: from your favorite platforms and formats to the frustrations that make you want to log off.

We want to understand your expectations, your deal-breakers, and what actually earns a spot on your home screen. This survey will take about 3-5 minutes, and all responses will remain strictly confidential.

1.Please select your age group(Required.)

18-22

23-27

28-30

2.Where do you currently reside?(Required.)

Metro City (Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata)

Tier 1 City (Pune, Ahmedabad, Jaipur, Lucknow, etc.)

Tier 2 City or smaller

7.Have you ever used a dedicated news app?

Yes, and I still use one

Yes, but I stopped

No, never

8.If yes, which one?

9.If stopped, what reason made you stop?

11.What format do you prefer for consuming news?

12.What is your primary impression of creators and influencers when it comes to news?

I enjoy the interactive and personal nature of their content

The format is more engaging than traditional news delivery

I value their ability to filter through the noise and highlight what actually matters

They often lack objectivity and provide unreliable information

They make complex news easier to understand

I am concerned about the lack of editorial oversight and fact-checking standards

Their reporting feels overly sensationalized and lacks depth

13.What would actually make you switch to a new news app or use it daily? (Select up to 3)(Required.)

It's fast and has a clean UI

I can trust the sources it curates from

It has zero or minimal ads

My friends or people I follow are on it

It gives me context, not just headlines

It sends smart, timely notifications - not spam

It's free

15.If a news app gave you exactly what you wanted, how much would you pay for it per month?

Nothing, it has to be free

₹50

₹100