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The numbers are stunning. For every dollar an advertiser might invest in digital media, there's a solid chance that as much as 50 cents will be wasted, ripped off by fraudsters through click fraud and  a variety of other schemes. The problem has been growing for years, and now it appears to be reaching a head. More and more advertisers are threatening to pull money out of digital budgets unless the industry moves to put an end to the abuses.
 
We at Media Life applaud their initiative, and to this end we are launching the Media Life Digital Media Transparency Initiative.
 
The aim is to help media planners and buyers and advertisers to better detect and root out digital ad fraud by offering practical tips and creating a forum for discussing solutions.
 
You can help up get things rolling by taking this survey.

 

* 1. Do you do plan or buy media?

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