Piglet in Bed's UK Customer Survey
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1.
How old are you?
(Required.)
<18
18-24
25-34
35-44
45-54
55-64
65+
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2.
What region of the UK do you live in?
(Required.)
London
Yorkshire & The Humber
South West
Wales
Northern Ireland
East Midlands
North West
Scotland
East of England
South East
North East
West Midlands
None of the above
Other (please specify)
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3.
What first attracted you to Piglet in Bed? Select up to three answers.
(Required.)
Style/design of the products
Comfort/softness of the products
Engaging social media content
Quality of the materials
Sustainability factors of the materials
Where the product is made
High quality and aspirational imagery
Discount/promotion
Brand story
Other (please specify)
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4.
On your most recent visit to the website, what were you looking for?
(Required.)
100% Linen Bedding
Linen/Cotton Blend Bedding
100% Cotton Bedding
Bedding Extras (e.g. mattresses or bedding inserts)
Sleepwear (e.g. pyjamas, nightdresses)
Bathroom towels and accessories
Kids bedding and accessories
Home accessories (e.g. table linen, wool blankets, candles)
Christmas gifts
Wallpaper
Other (please specify)
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5.
Was it easy to find what you were looking for on our website?
(Required.)
Yes, very easy
Somewhat easy
Neutral
Somewhat difficult
Very difficult
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6.
Which product(s) have you purchased from Piglet in Bed before? (Select all that apply). If you haven’t shopped with us yet, please skip to question 9.
(Required.)
100% Linen Bedding
Linen/Cotton Blend Bedding
100% Cotton Bedding
Bedding Extras (e.g. mattresses or bedding inserts)
Sleepwear (e.g. pyjamas, nightdresses)
Bathroom towels and accessories
Kids bedding and accessories
Home accessories (e.g. table linen, wool blankets, candles)
Christmas gifts
Wallpaper
I haven't shopped with you before
Other (please specify)
7.
Which of these methods would you like to be able to use to reach Piglet in Bed? Select all that apply.
Email
Phone
Website chat feature
Other (please specify)
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8.
If you haven’t shopped with us yet, what is the reason?
(Required.)
Not applicable, I’m already a customer
I’m planning to buy in the near future
The price point is too high
I’m waiting for the next promotion
The new collection doesn’t appeal to me
Item I wanted was out of stock
Cutting back on household spending
I went with another brand
I couldn’t decide which colours to pair together (if shopping for bedding)
I wanted to see the product in person but don’t live near a store
Other (please specify)
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9.
Did you know we sell the following collections? Select any you didn't know about.
(Required.)
Kids bedding and accessories
Wallpaper
Mattresses
Linen/cotton blend bedding
Bathroom towels
Home fragrance
I knew about all of these
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10.
How important is a fabric's thread count when you are shopping for bedding?
(Required.)
Extremely important
Very important
Somewhat important
Not so important
Not at all important
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11.
We recently launched Piglet’s Signature bedding collection which is made of a linen/cotton blend and combines the effortless look of linen with the durability of cotton – all at a more affordable price. Does this collection appeal to you? Please specify why.
(Required.)
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12.
We recently launched our new interactive bundle builder which allows you to see which colours pair together on a bed. Have you seen this and did it help you decide on your bedding?
(Required.)
Seen it and loved it
Seen it but it didn't help me much
Haven't seen it
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13.
Which of these collections would you most like to see us producing in the future?
(Required.)
Cushion covers and home furnishings
Egyptian cotton bedding
Loungewear
Other clothing
Tableware / dinnerware
Headboard covers
None of the above
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14.
Do you engage with our weekly emails? If no, please specify why.
(Required.)
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15.
How did you first hear about Piglet in Bed?
(Required.)
Friend or family member
Instagram
Newspaper, magazine or online article
Google or other search engine
Influencer recommendation
TikTok
Walked past one of our stores
John Lewis
Facebook
One of our partners (Fenwick, Next, Anthropologie)
Printed catalogue
Pinterest
Other (please specify)
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16.
Did you know we have stores in Bath, Harrogate and Tunbridge Wells?
(Required.)
Yes
No
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17.
Which of these brands do you shop at on a regular basis? Select all that apply.
(Required.)
John Lewis
Marks & Spencer
Lick
Farrow & Ball
Aesop
The White Company
Morris & Co.
Desmond & Dempsey
Dunelm
Toast
Fenwick
Anthropologie
Next
Jo Malone
Soho Home
H&M Home
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18.
Please select three of the following hobbies and interests that you most actively engage with on social media.
(Required.)
Beauty
Food and drink
Health and wellness
Fashion
Parenting advice
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19.
How would you describe your interior style?
(Required.)
Cottagecore
English country house
Maximalist
Retro
Neutral
Bold and colourful
Scandinavian
Mid-century modern
Coastal
Minimalist
Boho
Other (please specify)