Welcome!

This is an academic study conducted by Marina Burgos, a Design Bachelor student at CESAR School (Recife/Brazil). It explores how people from different cultural backgrounds experience and interpret digital interfaces.

You will observe three e-commerce product pages and answer questions about your experience with each one separetely.

For each page, a screenshot will be provided as the main reference for your answers. The original website link will also be available if you want to explore the page further, but accessing it is optional.

Your responses are anonymous and will be used for academic purposes only.

There are no right or wrong answers — we are interested in your individual experience.

It will take around 10 minutes to answer this survey.


What you will do:

• Observe each page carefully
• Take some time (around 60 seconds) to look at the screenshot and pay attention to the interface
• Optionally, access the website link if you want to explore the page further
• Answer questions about your experience

Important instructions:

• Focus on the interface, not the product
• Try not to evaluate whether you like or dislike the item shown
• DO NOT USE TRANSLATION TOOLS (e.g., Google Translate)
• You do not need to fully understand the language

As you observe the pages, base your answers on what you can perceive visually and structurally, such as:

• layout and organization
• visual hierarchy
• amount of information
• colors, images, buttons, and page structure
• overall feeling and experience

Thank you for your participation!