I’ll do whatever it takes to get to the top of page 1 organically using PPC
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I want to at least break even using PPC
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I must break even or make a profit using PPC
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I am willing to have a slightly higher ACoS (lose a little) to make a sale with hopes that it will help my organic visibility
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I want to gain more exposure for long tail keywords
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I want to focus on a select few keywords
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