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FBA Marketing Committee: Net Promoter Score (NPS) Initiative

As customer experience becomes crucial in a market where speed and price are commoditized, Net Promoter Score (NPS) plays a key role. The FBA Marketing Committee is launching an NPS initiative to understand how members use NPS, including their successes and challenges.

This project aims to develop recommendations to help the entire broadband ecosystem uncover valuable customer insights and demonstrate that NPS is more than just a number; it enables a competitive advantage by illuminating key opportunities for elevating the customer experience.

Your feedback is an essential part of this process. Please take a few moments to answer these questions. Your responses will be kept private and confidential. Thank you!
1.How important do you believe the Net Promoter Score (NPS) is to your marketing efforts?
2.Is Net Promoter Score (NPS) a component of your customer contact ecosystem and do you view NPS and the insights it uncovers as a competitive advantage for your organization?
3.Are you willing to participate in FBA’s NPS initiative by providing feedback in the following ways? (Check all that apply):
4.We value your input and would love to hear your thoughts in detail. Your responses will remain confidential and private. If you would like us to follow up with you for further discussion, please include your name and contact information.