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Milk Consumption and Preferences Survey
Milk Survey
1.
Which milk brand do you currently buy?
Aavin
Arokiya
Thirumala
SNP Dairy
Local milkman / dairy farm (unbranded)
Heritage Foods
Kanmani
Other
2.
How many litres of milk does your family use per day?
0.5 litre
1 litre
1 – 2 litres
More than 2 litres
3.
What matters most to you when buying milk? Select all that apply.
Freshness (same-day milk delivered)
Purity — no water or adulteration
Cow breed (e.g. Desi / A2 milk)
Fat content / thickness
Affordable price
Clean hygiene & packaging
Other (please specify)
4.
What price per litre would you find reasonable for fresh raw milk?
₹40 – ₹50
₹50 – ₹60
₹60 – ₹80
Above ₹80 if quality is guaranteed
5.
What is your opinion about adulteration in milk from existing brands in Madurai?
I strongly believe adulteration is happening
I suspect it sometimes but I am not sure
I have faced it personally (water, starch or chemicals added)
I think brands are mostly honest but quality varies
I have no concerns about adulteration at all
6.
What would make you trust a new milk brand? Select all that apply.
Government / FSSAI certification
Visible farm details on the packet
Free trial before subscribing
Positive word of mouth from neighbours
Transparent quality testing reports
7.
Any other products you would like to buy from farm directly
Colostrum Milk
Paneer
Milk Sweets (kova ...etc.)
Buffalo Milk
Curd
Cheese
Other (please specify)
8.
How likely are you to switch to a new local raw milk supplier?
Very likely
Likely if quality is proven
Unlikely — I'm happy with my current source
I need more information first
9.
How satisfied are you with milk quality available in Madurai today?
dissatisfied
satisfied
extremely satisfied
10.
Any suggestion or expectation for a new raw milk business in Madurai?