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You are invited to participate in a web-based online survey on implicit consumer associations and their effect on purchasing behaviors. This is a research project being conducted by Alex, a student at Winnetonka High School. It should take approximately 5-10 minutes to complete.

PARTICIPATION
Your participation in this survey is voluntary. You may refuse to take part in the research or exit the survey at any time without penalty. You are free to decline to answer any particular question you do not wish to answer for any reason.

Your responses may help us learn more about how to transition to sustainable and less wasteful processes in the clothing industry and why bias determines consumers' purchases.

RISKS
There is a risk that you may find some of the questions to be sensitive such as age, gender, and monetary/income status- but if uncomfortable to share, please skip the question. This will not affect the data.

CONFIDENTIALITY
Your survey answers will be sent to a link at SurveyMonkey.com, where data will be stored in a password protected electronic format. Survey Monkey does not collect identifying information such as your name, email address, or IP address. Therefore, your responses will remain anonymous. No one will be able to identify you or your answers, and no one will know whether or not you participated in the study.

At the end of the survey, you will be asked if you are interested in receiving a completed version of the study you have participated in. If you choose to provide contact information such as your or email address, your survey responses may no longer be anonymous to the researcher. [However, no names or identifying information would be included in any publications or presentations based on these data, and your responses to this survey will remain confidential.]

CONTACT
If you have questions at any time about the study or the procedures, you may contact the researcher on the platforms where surveys have been posted. 

If you feel you have not been treated according to the descriptions in this form, or that your rights as a participant in research have not been honored during the course of this project, or you have any questions, concerns, or complaints that you wish to address to someone other than the investigator, you may contact 544132@NKCSchools.org directly. 

ELECTRONIC CONSENT

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* 1. Please select your choice below. You may print a copy of this consent form for your records. Clicking on these buttons indicates that:

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* 2. Age?

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* 3. Where in the "Greater" Kansas City area do you live?

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* 4. Birth Gender?

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* 5. Preferred Gender? 

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* 6. Average Household Income. (Based on Missouri Averages.)

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* 7. Check the words below that are in your current vocabulary. 

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* 8. When purchasing clothing do you read the tags, and where the article came from?

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* 9. Do you actively seek sustainable clothing? (Sustainability: avoidance of the depletion of natural resources to maintain an ecological balance.)

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* 10. Does the country your clothes were made in sway your decision to buy them? 

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* 11. What countries do you typically see on clothing tags?

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* 12. Where do you typically shop?

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* 13. How often do you clean out your closet?

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* 14. Where do your unwanted items go?

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* 15. Which do you prefer?

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* 16. Does the brand of the article of clothing determine the purchases you make?

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* 17. Do you know what materials are in your clothing?

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* 18. What materials do you recognize?

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* 19. If you would like to receive a copy of the finished study to be provided, list email below. If not, reply N/A.

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