3 Real-World Examples: Understanding Consumer Needs and Motives - Veena Ramaswamy

Question Title

* 1. Fill in the blank: Consumer behavior in a banking role is really around _____ clients that you are helping and winning business from.

Internal

External

New

Returning

Question Title

* 2. Fill in the blank: Consumer behavior in a strategy roll is around _____ clients, or stakeholders, that you need to get buy-in or alignment from.

Internal

External

New

Returning

Question Title

* 3. What advice did Ramaswamy give to the treasurer when he asked her what she thinks he should do?

Go through with the deal

Talk with his lawyers

Wait it out

She didn’t, she froze up

Question Title

* 4. Ramaswamy accredited winning every major deal from her client for the next few years because of these three things.

Trust, openness, and creativity

Transparency, honesty, and quality of service

Patience, knowledge, and determination

Clarity, professionalism, and consistency

Question Title

* 5. What did Ramaswamy do to understand consumer behavior and get investors on board with her plan in example #2?

Launched a survey

Held a focus group

Did an A/B test

Read a textbook

Question Title

* 6. True or False: Ramaswamy says “consumers really don’t know what they need unless it’s an option or put right in front of them.”

True

False

Question Title

* 7. True or false: Learning the underlying customer needs is most important when creating and launching new products.

True

False

Question Title

* 8. Fill in the blank: Understanding each person’s _ and _ and responding to them individually but in service of a common purpose is ultimately what made our acquisition successful.

Desires; wishes

Needs; wants

Goals; pursuits

Morals; motives

3 Real-World Examples: Understanding Consumer Needs and Motives - Veena Ramaswamy

Question Title

* 1. Fill in the blank: Consumer behavior in a banking role is really around _____ clients that you are helping and winning business from.

Question Title

* 2. Fill in the blank: Consumer behavior in a strategy roll is around _____ clients, or stakeholders, that you need to get buy-in or alignment from.

Question Title

* 3. What advice did Ramaswamy give to the treasurer when he asked her what she thinks he should do?

Question Title

* 4. Ramaswamy accredited winning every major deal from her client for the next few years because of these three things.

Question Title

* 5. What did Ramaswamy do to understand consumer behavior and get investors on board with her plan in example #2?

Question Title

* 6. True or False: Ramaswamy says “consumers really don’t know what they need unless it’s an option or put right in front of them.”

Question Title

* 7. True or false: Learning the underlying customer needs is most important when creating and launching new products.

Question Title

* 8. Fill in the blank: Understanding each person’s _____ and _____ and responding to them individually but in service of a common purpose is ultimately what made our acquisition successful.

* 8. Fill in the blank: Understanding each person’s _ and _ and responding to them individually but in service of a common purpose is ultimately what made our acquisition successful.