Starbucks Blonde Roast 1:15PM

Thank you for participating in our study. We are a team of undergraduate students at the University of Southern Maine's School of Business. As part of our research class, we are interested in Starbucks' new Blonde roast coffee. This survey should take approximately 10 minutes to complete. If you have questions about this survey, please contact Professor Bob Heiser at robert.heiser@maine.edu. This survey has been approved by USM’s Office of Research Compliance as part of a class research project. Further information about study approvals can be obtained at http://www.usm.maine.edu/orc/. Your answers to these questions will remain confidential.

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* 1. How is your day going so far?

Good

Fair

Bad

Don't know

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* 2. Do you drink coffee?

Yes

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* 3. Where do you drink coffee? Check all that apply.

Coffee shop

On-the-go

At home

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* 4. How often do you drink coffee?

Infrequent

Once per week

2-4 times per week

Once per day

More than once per day

I don't drink coffee

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* 5. Do you prefer dark or light roast coffee?

Don't know

Dark

Light

Both

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* 6. Which brands of coffee do you like to drink? Check all that apply.

Dunkin' Donuts

Starbucks

McDonald's Newman's Own

Local Coffee Shop

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* 7. Please check the box that best matches your opinion of coffee attributes on a scale of 1 not at all to 9 very much so.

	1	2	3	4	5	6	7	8	9
Lighter appearance	Lighter appearance 1	Lighter appearance 2	Lighter appearance 3	Lighter appearance 4	Lighter appearance 5	Lighter appearance 6	Lighter appearance 7	Lighter appearance 8	Lighter appearance 9
Robust flavor	Robust flavor 1	Robust flavor 2	Robust flavor 3	Robust flavor 4	Robust flavor 5	Robust flavor 6	Robust flavor 7	Robust flavor 8	Robust flavor 9
Bitter taste	Bitter taste 1	Bitter taste 2	Bitter taste 3	Bitter taste 4	Bitter taste 5	Bitter taste 6	Bitter taste 7	Bitter taste 8	Bitter taste 9
Strong aroma	Strong aroma 1	Strong aroma 2	Strong aroma 3	Strong aroma 4	Strong aroma 5	Strong aroma 6	Strong aroma 7	Strong aroma 8	Strong aroma 9
Better flavor	Better flavor 1	Better flavor 2	Better flavor 3	Better flavor 4	Better flavor 5	Better flavor 6	Better flavor 7	Better flavor 8	Better flavor 9
More roasted flavor	More roasted flavor 1	More roasted flavor 2	More roasted flavor 3	More roasted flavor 4	More roasted flavor 5	More roasted flavor 6	More roasted flavor 7	More roasted flavor 8	More roasted flavor 9
Lighter color of grounds	Lighter color of grounds 1	Lighter color of grounds 2	Lighter color of grounds 3	Lighter color of grounds 4	Lighter color of grounds 5	Lighter color of grounds 6	Lighter color of grounds 7	Lighter color of grounds 8	Lighter color of grounds 9