Tourism Sector Analysis and Roadmap

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* 1. Are you a resident of Superior?

Yes

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* 2. If yes, how many years have you lived in Superior?

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* 3. What are the top 3 most interesting places to visit in Superior?

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* 4. Do you agree that increased tourism could help the Town’s economy?

Yes

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* 5. If yes, what do you see as the benefits? (Please check all that apply)

Increased sales tax revenues

Job Creation

More small and family-owned business opportunities

Enhanced local services and amenities for residents

Other (please specify)

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* 6. What is the single most unique natural feature of Superior/the Superior area?

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* 7. Do you engage in outdoor recreational activity?

Yes

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* 8. If yes, what kind:

Hiking

Mountain Biking

Running

Hunting

Off-Roading

Other (please specify)

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* 9. If you could pick one theme to communicate the uniqueness of Superior to visitors and tourists, what would that be?

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* 10. What collection of activities do you think would appeal to visitors and encourage them to extend their stay in the region? (i.e. specific themes that combine events and activities, dining, lodging, shopping)

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* 11. Do you attend any festivals that the Superior Chamber organizes each year?

Prickly Pear Festival

Mining Festival

Home Tour

Burro Run

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* 12. If yes, what measures can be taken to make these festivals more enticing to get visitors to extend their stay in Superior? (Please check all that apply and please give specific examples in your responses).

Additional Hotels

Other types of lodging

Additional dining choices

Other complimentary activities:

Retail opportunities

Increased marketing of existing amenities in and around Superior

Other (please specify)

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* 13. Are there other local community events that you would like to see take place that would enhance Superior’s appeal to both residents and visitors?

Yes

If so, what are they? (Please give specific examples in your response).

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* 14. Do you attend Second Fridays?

Yes

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* 15. If yes, what activities do you enjoy the most?

Shopping

Live Music

Food Vendors

Contest/Prizes

Other (please specify)

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* 16. Are there other activities you would like to be able to experience on Second Fridays?

Yes

If yes, please share what those activities might be:

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* 17. Do you think that Second Fridays can be a draw for visitors/tourists to Superior?

Yes

Please explain how:

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* 18. Are you knowledgeable about the improvements/changes to the LOST Trail segment and to the Highway 60 Park? Yes_ No_

Yes

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* 19. If yes, have you visited the Park?

Yes

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* 20. If no, do you want more information about the Highway 60 Park?

Yes

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* 21. Do you walk/hike the trails?

Yes

Tourism Sector Analysis and Roadmap

Question Title

* 1. Are you a resident of Superior?

Question Title

* 2. If yes, how many years have you lived in Superior?

Question Title

* 3. What are the top 3 most interesting places to visit in Superior?

Question Title

* 4. Do you agree that increased tourism could help the Town’s economy?

Question Title

* 5. If yes, what do you see as the benefits? (Please check all that apply)

Question Title

* 6. What is the single most unique natural feature of Superior/the Superior area?

Question Title

* 7. Do you engage in outdoor recreational activity?

Question Title

* 8. If yes, what kind:

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* 9. If you could pick one theme to communicate the uniqueness of Superior to visitors and tourists, what would that be?

Question Title

* 10. What collection of activities do you think would appeal to visitors and encourage them to extend their stay in the region? (i.e. specific themes that combine events and activities, dining, lodging, shopping)

Question Title

* 11. Do you attend any festivals that the Superior Chamber organizes each year?

Question Title

* 12. If yes, what measures can be taken to make these festivals more enticing to get visitors to extend their stay in Superior? (Please check all that apply and please give specific examples in your responses).

Question Title

* 13. Are there other local community events that you would like to see take place that would enhance Superior’s appeal to both residents and visitors?

Question Title

* 14. Do you attend Second Fridays?

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* 15. If yes, what activities do you enjoy the most?

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* 16. Are there other activities you would like to be able to experience on Second Fridays?

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* 17. Do you think that Second Fridays can be a draw for visitors/tourists to Superior?

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* 18. Are you knowledgeable about the improvements/changes to the LOST Trail segment and to the Highway 60 Park? Yes___ No___

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* 19. If yes, have you visited the Park?

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* 20. If no, do you want more information about the Highway 60 Park?

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* 21. Do you walk/hike the trails?

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* 22. If yes, do you think the trail improvements can be an asset for tourism? How?

* 18. Are you knowledgeable about the improvements/changes to the LOST Trail segment and to the Highway 60 Park? Yes_ No_