* 1.

Thank you in advance for completing this survey for Michigan Radio. You may be contacted by a Michigan Radio employee to request permission to use your comments/suggestions. Your responses will not be shown to anyone or used without your express permission.

Please state your organization's name:

* 2.

Is your sponsorship with Michigan Radio currently active?

* 3.

Has your sponsorship of Michigan Radio met your expectations?

* 4.

How would you rate your relationship with Michigan Radio?

* 5.

Has your sponsorship of Michigan Radio been an effective part of your goal to increase the awareness/image of your organization?

* 6.

Research conducted by NPR demonstrates that corporate sponsors experience a “halo effect” through their sponsorship of their local public radio stations. This effect shows that listeners are more likely to:

- View a corporate sponsor more favorably because of their sponsorship of the station
- Select a sponsor over their competition when making a buying decision.
- Believe that the sponsor is a good corporate citizen committed to serving the community where they do business.

In terms of the “halo effect” how would you rate your experience with Michigan Radio?

* 7.

Which factors encouraged your organization to choose a Michigan Radio sponsorship to assist you with your branding or event campaign?

* 8.

Explain how you believe sponsorship has helped your organization, or how it contributes to you achieving your objectives.

* 9.

How likely are you to recommend sponsorship of Michigan Radio to a colleague, friend, or business associate?

* 10. We have expanded our social media presence.  Are you following us on social media or do you receive our enewsletter?