Thank you in advance for completing this survey for Michigan Radio. You may be contacted by a Michigan Radio employee to request permission to use your comments/suggestions. Your responses will not be shown to anyone or used without your express permission.

Please state your organization's name:

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* 1.

Thank you in advance for completing this survey for Michigan Radio. You may be contacted by a Michigan Radio employee to request permission to use your comments/suggestions. Your responses will not be shown to anyone or used without your express permission.

Please state your organization's name:



Is your sponsorship with Michigan Radio currently active?

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* 2.

Is your sponsorship with Michigan Radio currently active?



Has your sponsorship of Michigan Radio met your expectations?

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* 3.

Has your sponsorship of Michigan Radio met your expectations?



How would you rate your relationship with Michigan Radio?

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* 4.

How would you rate your relationship with Michigan Radio?



Has your sponsorship of Michigan Radio been an effective part of your goal to increase the awareness/image of your organization?

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* 5.

Has your sponsorship of Michigan Radio been an effective part of your goal to increase the awareness/image of your organization?



Research conducted by NPR demonstrates that corporate sponsors experience a “halo effect” through their sponsorship of their local public radio stations. This effect shows that listeners are more likely to:

- View a corporate sponsor more favorably because of their sponsorship of the station
- Select a sponsor over their competition when making a buying decision.
- Believe that the sponsor is a good corporate citizen committed to serving the community where they do business.

In terms of the “halo effect” how would you rate your experience with Michigan Radio?

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* 6.

Research conducted by NPR demonstrates that corporate sponsors experience a “halo effect” through their sponsorship of their local public radio stations. This effect shows that listeners are more likely to:

- View a corporate sponsor more favorably because of their sponsorship of the station
- Select a sponsor over their competition when making a buying decision.
- Believe that the sponsor is a good corporate citizen committed to serving the community where they do business.

In terms of the “halo effect” how would you rate your experience with Michigan Radio?



Which factors encouraged your organization to choose a Michigan Radio sponsorship to assist you with your branding or event campaign?

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* 7.

Which factors encouraged your organization to choose a Michigan Radio sponsorship to assist you with your branding or event campaign?



Explain how you believe sponsorship has helped your organization, or how it contributes to you achieving your objectives.

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* 8.

Explain how you believe sponsorship has helped your organization, or how it contributes to you achieving your objectives.



How likely are you to recommend sponsorship of Michigan Radio to a colleague, friend, or business associate?

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* 9.

How likely are you to recommend sponsorship of Michigan Radio to a colleague, friend, or business associate?

We have expanded our social media presence.  Are you following us on social media or do you receive our enewsletter?  

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* 10. We have expanded our social media presence.  Are you following us on social media or do you receive our enewsletter?  

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