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* 1. This survey is being conducted by Adler Weiner Research in order to determine your eligibility for a focus group or interview about which you have been contacted. At no point are your individual answers ever sold or shared with our clients (aggregate data or anonymized summaries of the overall survey information may possibly be shared with our clients, however). This survey serves solely as a means for screening. Once the project has been completed this data will be deleted.  For more information please see:
Right to Opt-Out Info
Financial Incentive Info
Adler Weiner Privacy Policy

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* 2. CONTACT INFO Please provide the following:

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* 3. Do you currently own a vehicle? (This includes both purchased and leased.)

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* 4. Do you have a valid, non-expired Driver’s license?

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* 5. What type of vehicles do you or others in your household own? Please state the Year, Make, Model and Trim for each.

Example: 2024 Ford Escape Sport

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* 6. What is the make, model and trim of the vehicle you drive most often?

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* 7. What type of cab style is your vehicle?

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* 8. What type of powertrain does your vehicle have?

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* 9. And did you buy/lease this vehicle new or used?

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* 10. What was the approximate negotiated price of the vehicle (not including any trade in)? If you are uncertain of the negotiated price, please make your best guess.

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* 11. Were you the person most responsible or equally responsible for the decision to purchase this vehicle?

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* 12. Are you the primary driver responsible for driving the vehicle half of the time or more?

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* 13. Are you or any of your household members employed in any of the following industries?

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* 14. Within what time frame are you most likely to purchase or lease your next new or used vehicle?

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* 15. Thinking about the next new vehicle you may purchase or lease, how likely would you be to consider each of the following vehicle brands?

  Definitely would NOT consider Probably would NOT consider Might or might not consider Probably would consider Definitely would consider
Ford
Chevrolet
Hyundai
RAM
Toyota

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* 16. Thinking about the next vehicle you are likely to purchase or lease, how likely would you be to consider the following vehicle types?

  Definitely would NOT consider Probably would NOT consider Might or might not consider Probably would consider Definitely would consider
Small or Mid-size Car (e.g., Chevrolet Malibu, Honda Civic, Toyota Camry, etc.)
Small or Medium SUV (e.g., Ford Escape, Honda CR-V, Jeep Cherokee Toyota RAV4, etc.)
Large SUV (e.g., Ford Explorer, Toyota Highlander, Chevy Tahoe, etc.)
Midsize Pickup Truck (e.g., Chevrolet Colorado, Ford Ranger, Toyota Tacoma, etc.)
Fullsize Pickup Truck (Ford F-150, Chevrolet Silverado 1500, Toyota Tundra, etc.)

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* 17. Approximately how much do you intend to spend on your next vehicle?

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* 18. Using the same scale from 1 to 5, where 5 = definitely would consider and 1 = definitely would not consider, how likely are you to consider purchasing each of the following types of vehicle engines/powertrains, assuming they are available on your preferred vehicle type?

  Definitely would NOT consider Probably would NOT consider Might or might not consider Probably would consider Definitely would consider
Gasoline-only engine
Diesel engine
Hybrid electric engine (gas + electric motor)
Plug-in hybrid electric engine or PHEV (Electric battery + Hybrid Engine)
All-electric engine or BEV (with no gas/diesel back-up)

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* 19. What age range do you belong to?

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* 20. What is your exact age?

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* 21. What is your gender identity?

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* 22. Which of the following items are most and least important to you when shopping for your next new vehicles, where 1= “Not at all important to me” and 5 = “Extremely important”

  1 - Not at all important to me 2 3 - Moderately important to me 4 5 - Extremely important to me/ Must have
Exterior design / styling
Very good fuel economy
High riding position
Sporty on-road handling
Towing capability
Off-road capability
4-wheel drive or AWD (all Wheel Drive)
Passenger seating for 6 or more
Driver assist features (e.g. adaptive cruise control, auto brakes, lane keeping, etc.)

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* 23. Please indicate the frequency with which you use your new vehicle for the following activities:

  1 - Never 2 - Less than monthly 3 - At least monthly 4 - At least weekly 5 - Almost daily
Commuting to and from work/school
Carrying children
With the rear seat(s) folded down or removed

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* 24. To what degree does each of these statements fit you and your beliefs where 1=Does not fit me at all; 5= Completely fits me)

  1 - Does not fit me at all 2 3 4 5 - Completely fits me
I take a great deal of price in my vehicle
I consider my vehicle as just basic transportation

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* 25. What is your marital status?

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* 26. Do you have any children?

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* 27. If you answered YES to the above, please indicate the gender and ages of your children:

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* 28. What is the highest level of education you have completed to date?

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* 29. What is your total household income from all sources before taxes?

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* 30. Have you participated in any market research interviews in the past 6 months?

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* 31. Which of the following race(s) would you describe yourself?

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* 32. Are you of Hispanic, Latino or Spanish origin?

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* 33. Lastly, if you qualify please note that during the research you will be on your feet for up to 2 hours and will be required to carry a tablet computer. Are you physically able to do this?

Thank you so much for completing this survey and expressing your interest in this research opportunity.  We will review your answers and our recruitment team will contact you if you are a match for the project. 
Please note, you must be contacted and confirmed by a recruiter to participate; filling out this survey does not guarantee your participation.   Unfortunately, due to the volume of responses we receive, if you do not qualify or if the project is already full, you may not be contacted.

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