Word in Black Audience Survey

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* 1. How likely is it that you would recommend Word In Black to a friend or colleague?

I would recommend Word In Black

I would not recommend Word In Black

Neutral

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* 2. How useful is Word In Black’s weekly health newsletter?

Almost always useful

Usually useful

Sometimes useful

Never useful

Neutral

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* 3. How useful is Word In Black’s weekly Friday newsletter?

Almost always useful

Usually useful

Sometimes useful

Never useful

Neutral

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* 4. Would you be interested in receiving a weekly education-focused newsletter from Word In Black?

Yes

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* 5. How frequently do you like to receive email news summaries?

Daily first thing in the morning

Daily at the end of the day

Weekly email on Monday

Weekly email mid-week

Weekly email on Friday

Weekly email on the weekend

Never

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* 6. If Word In Black and our 10 publishers ceased to exist tomorrow, you would:

Feel you’ve lost a source of news that you can’t find anywhere else

Feel you’ve lost a source of news, but you can find the information elsewhere

You would not be impacted one way or another

None of the above

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* 7. What do you get from Word In Black and our 10 publishers that you can’t get anywhere else?

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* 8. Did you know that financial support towards Word In Black is tax deductible?

Yes

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* 9. Do you think consumers of news should help fund it?

No, because news producers make enough money from other sources

No, because the news should be free

Yes, because people who benefit from something should pay for it

Yes, because quality news is in danger of disappearing

Yes or No for another reason. Please elaborate.

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* 10. How do you prefer to pay for subscriptions and membership?

Debit or credit card

Apple Pay

Google Pay

Paypal

Mail in a check

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* 11. What would motivate you to donate to Word In Black? Donations help cover the cost of our original reporting.

Just ask. I value your work.

Help me better understand why you need my money.

Offer me some exclusive benefits

Nothing. I’ll never become a member or make a donation to you

I am already a member!

Other (please specify)

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* 12. What one word best describes Word In Black?

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* 13. What is your age?

Under 25

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75+

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* 14. What is your gender?

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* 15. What is the highest level of education you have completed?

Some high school

High school or equivalent

Some college (no degree)

Trade school/professional certification

Associate’s degree (ex. AA, AS)

Bachelor’s degree (ex. BA, BS)

Professional degree (ex. JD, MD, DDS)

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* 16. Which of the following best describes your race or ethnicity? Select all that apply.

American Indian or Alaska Native

Asian, Asian American or South Asian

Black or African American

Hispanic, Latino or Spanish Origin

Native Hawaiian or Pacific Islander

Middle Eastern or North African

Indigenous

White

Please write how you identify

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* 17. What is your annual household income?

Less than $25,000

$25,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000+

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* 18. Which cause(s) have you donated to in the past year?

Advocacy/human rights

Arts/Culture

Children and youth

Community or church

Economic justice

Education

Environment and conservation

Health and medicine

Homelessness and housing

Journalism

Political candidate (left)

Political candidate (center)

Political candidate (right)

Racial justice issues

Social justice issues

Gender equity

N/a - I have not donated to any causes in the past year

Other (please specify)

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* 19. Which news topic most interests you?

Social justice

Education

Health

Arts/Culture

Climate/Environment

Business/Finance

Politics/Elections

Other (please specify)

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* 20. Would you opt-in to receive text updates from Word In Black?

Yes

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* 21. Readers like you are especially important to us. Could we contact you for a brief interview to learn more about your interests?

No thanks

Yes, my email is:

Word in Black Audience Survey

Thanks for taking a minute to fill out our survey.

Question Title

* 1. How likely is it that you would recommend Word In Black to a friend or colleague?

Question Title

* 2. How useful is Word In Black’s weekly health newsletter?

Question Title

* 3. How useful is Word In Black’s weekly Friday newsletter?

Question Title

* 4. Would you be interested in receiving a weekly education-focused newsletter from Word In Black?

Question Title

* 5. How frequently do you like to receive email news summaries?

Question Title

* 6. If Word In Black and our 10 publishers ceased to exist tomorrow, you would:

Question Title

* 7. What do you get from Word In Black and our 10 publishers that you can’t get anywhere else?

Question Title

* 8. Did you know that financial support towards Word In Black is tax deductible?

Question Title

* 9. Do you think consumers of news should help fund it?

Question Title

* 10. How do you prefer to pay for subscriptions and membership?

Question Title

* 11. What would motivate you to donate to Word In Black? Donations help cover the cost of our original reporting.

Question Title

* 12. What one word best describes Word In Black?

Question Title

* 13. What is your age?

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* 14. What is your gender?

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* 15. What is the highest level of education you have completed?

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* 16. Which of the following best describes your race or ethnicity? Select all that apply.

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* 17. What is your annual household income?

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* 18. Which cause(s) have you donated to in the past year?

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* 19. Which news topic most interests you?

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* 20. Would you opt-in to receive text updates from Word In Black?

Question Title

* 21. Readers like you are especially important to us. Could we contact you for a brief interview to learn more about your interests?