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* 1. What is your gender?

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* 2. What is your age?

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* 3. What type of exercise would you say you participate in on a regular basis?

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* 4. Our founder, CHRISTIAN CRAIG is inspired by the fearless confidence of the wolf and its pack. Having spent the majority of his youth overweight, depressed and the subject of high school bullying, Christian’s journey toward physical and mental transformation began during his freshman year when he was first confronted with the prospect of being diagnosed as pre-diabetic.

At UNBOWED, we’re seeking brand advocates that align with our mission & purpose, and share that signature #UNBOWED story of resilience, inspiration, and transformation similar to our own.

Please tell us your #UNBOWED story?

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* 5. The UNBOWED MISSION:
Traditional attitudes in the fitness industry have been known to promote toxic conventions of masculinity, bullying, and exclusivity—at its worst ignoring the individual altogether and at its best, challenging them to adhere to the status quo versus celebrating their unique journey toward cultivating a healthy lifestyle.

UNBOWED aims to change this by helping their pack rediscover and awaken the wolf within. That he/she/ they (xe) have been there all along, perhaps hidden under layers of insecurity, self-doubt or monachopsis. We’ll do this by promoting the unique power of each individual, universal body positivity, and inclusivity through cultivating a community (a pack), a public declaration of acceptance.

How do you feel that you can help drive and promote UNBOWED to build this inclusive community?

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* 6. AT UNBOWED, everyone is welcome. All body types, all cultures, all disciplines, all accessibilities. The pack never leaves a wolf behind. Our product and service offerings are made for all wolves—the alpha, the beta, the lone wolf...all activities, all hunts.

How would you best describe yourself, your discipline/activity, and how do you feel you would strengthen the pack?

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* 7. BRAND MESSAGING
Before we’re a product, we’re a brand. Before we’re a brand, we’re people who care deeply about creating an inclusive community that promotes healthy attitudes towards fitness and welcomes all into our pack.

How do you currently promote a healthy attitude towards fitness?

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* 8. WHY WE EXIST
Social media—Instagram in particular—and other digital marketing efforts have created an almost cult-like standard for what it means to be fit. Unrealistic body images litter audience’s feeds and there seems to be an ever-growing toxicity lurking beneath the flurry of positive affirmations. We’ve seen this in the advertising industry for decades, and we’re seeing it now on social media.

We’re here to flip the script and constantly remind our pack that they’re strong enough, powerful enough, and good enough to reach their goals without the insecurity that bubbles to the surface every time they walk into a gym or scroll through their Instagram feed. Our bodies were made to move, we were made to set goals and surpass them, we were made to love the hunt and enjoy the journey, not to freeze in fear or bow down to our self-doubt. "Sometimes being UNBOWED means standing up to the status quo, and sometimes it means standing up to yourself—turning your inner voice into a howl, and awakening the wolf within."

What is your why?
How do you see yourself delivering your message and standing up to this status quo, promoting "THE WHY" on your social platforms?

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* 9. Our UNBOWED influencers harness the power of social media storytelling to:
Help us reach new audiences
Develop + engage our community
Encourage action
Amplify an idea or campaign
Product development
Raise brand awareness
Drive sales
Influence consideration
Build brand loyalty

In one sentence, tell us why you are passionate to join our pack.

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* 10. Please share with all of your social media handles below.

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* 11. Would you like to sign-up to receive the monthly UNBOWED E-newsletter for early bird exclusive offers?

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