Wellbeing & Fragrance Survey Question Title * 1. What is your age group? Under 25 25-34 35-44 45-54 55+ Question Title * 2. Where in the UK are you based? Scotland England Wales Northern Ireland Not in the UK Question Title * 3. Which of the following best describes your occupation? Creative industries (design, media, marketing, etc.) Education Healthcare Tech / Professional services Retail, Hospitality & Customer Service Student Skilled Trades (construction, manufacturing, logistics, etc.) Professional services (finance, legal, tech, consultancy, corporate roles) Other (please specify) Question Title * 4. What is your yearly income? Under £20,000 £20-£29,000 £30-£39,000 £40-£49,000 £50+ Prefer not to say Question Title * 5. Do you currently practice any of the following wellness activities? (Select all that apply!) Journaling Yoga Meditation Aromatherapy (candles, essential oils, incense) Fitness classes (e.g., Pilates, Spin, HIIT) Breathwork or mindfulness exercises Reading or creative hobbies as relaxation None of the above Question Title * 6. Which of the below do you buy for yourself? (Select all that apply!) Home decor (Candles, Incense, diffusers, oils etc) Skincare/ Body care (face masks, creams, bath bombs etc) Nutrition (Supplements, shakes, vitamins etc) Journals/ Stationery Fitness & Mind-body (Fitness wear, classes, meditation apps) Other (please specify) None of the above Question Title * 7. How often do you buy these types of products? Weekly Monthly Every few months Rarely Never Question Title * 8. Where are you likely to shop for these products? (Select all that apply!) Retail stores Online Marketplaces (Etsy, Not On The High Street, etc.) Instagram TikTok Shop Markets/ Pop Ups Other (please specify) Question Title * 9. What is your main motivation for buying a wellness or lifestyle product? (Select all that apply!) To relax or de-stress To improve my mental health or wellbeing To improve my physical health (e.g. fitness, energy, sleep) To treat myself (self-care, indulgence) To create a calming atmosphere at home To support a personal ritual or routine (journaling, meditation, mindfulness, etc.) To give as a gift Other (please specify) Question Title * 10. Where do you usually discover new lifestyle/wellness brands? (Select all that apply!) Instagram TikTok Pintrest Online Marketplaces (Etsy, Goodhood, Selfridges online etc) Retail Stores Markets/ Pop Ups Other (please specify) Question Title * 11. How much would you typically spend on a wellness or self-care product for yourself Under £10 £10-£20 £20-£30 £40-£50 £50+ Question Title * 12. When buying a gift for a friend, how much do you usually spend? Under £10 £10–20 £20–40 £40–60 £60+ When buying a wellness or lifestyle product, how much do the factors below influence your decision to buy? 0 = "No influence"5 = "Most influence" Question Title * 13. Accessible Price Point 0 5 Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 14. Packaging/ Design 0 5 Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 15. Product Quality 0 5 Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 16. Ethical/Social impact 0 5 Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 17. Brand Story/Uniqueness 0 5 Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 18. Luxury/ Premium Feel 0 5 Clear i We adjusted the number you entered based on the slider’s scale. Question Title * 19. Which fragrance types do you prefer most? (Select up to 2) Fresh & clean (citrus, herbs, linen) Warm & comforting (vanilla, amber, woods) Floral & uplifting (rose, jasmine, lavender) Earthy & grounding (incense, patchouli, sandalwood) Page1 / 2 50% of survey complete. Next