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Consumer Coffee Preference Survey

We’re University of Southern Maine students conducting research about drive-thru coffee trends in the Southern Maine area. We’re interested in discovering why people purchase food / beverages at Aroma Joe’s rather than other coffee shops in the area, and your opinion is important and will contribute to our overall findings. This interview will take a few minutes, and all of your comments will remain strictly confidential.

Thank you for your time!

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* 1. How many days per week do you usually drink coffee?

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* 2. If you go out for coffee, where do you usually go (check all that apply)?

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* 3. What time of the day do you typically drink coffee?

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* 4. After I drink coffee, I feel (check all that apply)

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* 5. Do you ever shop at Aroma Joe's, and if so,  why do you  shop there?

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* 6. How would you rank Aroma Joe's on the following (5 being the best)?

  1 2 3 4 5
Cleanliness
Customer Service
Taste
Price
Atmosphere
Health

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* 7. Do you ever shop at Aroma Joe's, and if so, what do you typically buy (check all that apply)?

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* 8. What's your gender?

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* 9. Whats your age?

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