I’m doing a quick study on my company’s pricing strategy and would like to survey several people to see what answer they choose. No need to think too much into it, just answer with what first comes to mind. Here’s the question:
“Imagine your brakes need to be replaced on your truck. You have to go to the local auto repair shop to get them replaced. You are presented with the following options:
1. Certified OEM replacement, $500
2. Aftermarket off-brand, $500
3. Aftermarket off-brand, $450.
Which brakes are you choosing?