Ivey O'Neal - Expert Session Question Title * 1. Which of the following is a benefit of content marketing? Generates site visits Establishes brand identity Creates backlinks to your site All of the above OK Question Title * 2. The more unique and helpful your content is, the ________. More people will visit the page on your site More products you will sell Higher the quality of leads you will get More resources you'll have to reach out with OK Question Title * 3. Backlinks are a huge driver for ________. Sales Page visits Rankings Clicks OK Question Title * 4. True or False: Users don't like content that they can personalize or tailor to themselves. True False OK Question Title * 5. True or False: Data-driven content will help you acquire backlinks and shares. True False OK Question Title * 6. Which of the following is NOT one of the six things that makes a piece of content marketable? It has a hook. It has several backlinks. It provides unique value to the user. It includes data. OK Question Title * 7. What does Ivey suggest using to promote content? Select all that apply. Social media Google Ads Email Facebook ads OK Question Title * 8. Fill in the blank: Content marketing can be tricky, so you must be willing to ________ and try many different ________. Try; strategies Fail; approaches Fail; strategies Try; approaches OK Question Title * 9. Which of the following questions should you ask yourself to create innovative content? How can I sell this piece of content to businesses? What can I do that my competitors aren't doing? How many pieces of content can I make in a day? Who will see my content? OK Question Title * 10. True or False: Getting expert feedback is a good way to understand what content your audience wants to see. True False OK DONE