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* 1. How often do you ask a close fishing buddy what brand, model, size, etc. tackle he uses when considering your next purchase? (Ex. “Jim asked his good friend Tim what kind of fly rod he uses for steelhead fishing.”)

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* 2. How often do you post on a fishing specific forum asking what brand, model, size, etc. tackle forum members use for insight into your next purchase? (Ex. “Jim posted on xxxxxxxx.com forum to ask what kind of fly rod others are using for steelhead fishing.”)

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* 3. Are you willing to share with friends what fishing tackle you own and use?

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* 4. Are you willing to share with online acquaintances in a forum what fishing tackle you own and use?

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* 5. How helpful do you find product review rating scores when ordering fishing gear online? (Ex. Jim purchased the fishing rod because of its 5 out of 5 stars Overall Customer Rating next to the item description.)

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* 6. Would you be more willing to purchase an item…

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* 7. How old are you?

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* 8. Are you male or female?

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