Ukiah Natural Foods 2018 Customer Survey

Thank you for taking the time to do this survey!  Your feedback helps us improve our services, and better serve our community.  And as an extra "thank you" for participating, you can enter your email at the end of the survey to be entered in a drawing to be entered to win a $100 Co-op gift card. Thanks again for adding your voice to our community owned, locally grown food co-op!

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* 1. On average, how often do you shop at Ukiah Natural Foods Co-op?

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* 2. What is your household size?

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* 3. How much of your grocery dollars does your household spend at Ukiah Natural Foods Co-op in an average week?

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* 4. How far do you travel to the Co-op?

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* 5. Are you a member-owner of the Co-op? (if no, skip to Question #8)

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* 6. How long have you been a member of the Co-op?

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* 7. How important are these member-owner benefits to you?

  Very important Important Somewhat Important Not Important Unsure
Member Appreciation Discounts - 10% off each Quarter
10% Discount on Special Orders
Discount on Co-op Classes
Yearly patronage dividend
Ability to vote for the board of directors, or run for the board
Co-op Newsletter (available in the store and around town)

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* 8. How important is it to you that the Ukiah Natural Foods Co-op:

  Very important Important Somewhat important Not important Unsure
Supports local, sustainable agriculture
Is a co-op
Is locally owned
Makes charitable donations to local organizations
Creates a welcoming community hub
Promotes values and principles that I believe in
Is working to reduce waste and energy consumption
Is an excellent place to work

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* 9. Please rate the Ukiah Natural Foods Co-op in terms of how well it is meeting your needs with respect to the following store characteristics:

  Very well Well Somewhat well Somewhat poorly Poorly Very poorly No opinion
Product selection/variety
Quality/freshness of product
Prices
Location
Hours of operation
Atmosphere/ambiance of store
Cleanliness of store
Knowledgeable staff
Friendly/courteous staff
Availability of brands I/my family likes
Availability of Non-GMO and organic foods
Responsiveness to customer feedback

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* 10. Please rate the Ukiah Natural Foods Co-op in terms of how well it is meeting your needs in the following product categories

  Very Well Well Somewhat well Somewhat poorly Poorly Very Poorly No opinion
Grocery Items (cereals, juice, canned goods, etc.)
Dairy (milk, eggs, yogurt, soy, etc.)
Fresh fruits and veggies
Frozen foods
Meat, poultry, fish, and seafood
Deli/ready to eat foods
Beer/wine
Coffee/tea
Bread and bakery
Bulk products
Wellness
Health and Beauty products
Vegan, gluten-free, lactose-intolerant, and kosher food choices

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* 11. In response to your feedback, the Co-op has been improving and adding products and services.  Which of these are valuable to you? (check all that apply)

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* 12. What else could the Co-op do to serve you better?

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* 13. If the Co-op were to provide the following services in the future, how likely would you be to use them?

  Definitely yes Probably yes Maybe Probably no Definitely no
E-cart shopping (order online) pick up at store
E-cart shopping (order online) home delivery
Expanded food-to-go
Expanded seating
Personal shopping assistance
Curated in-store experience

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* 14. Where do you spend most of your grocery dollars?

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* 15. Of the many ways that the Co-op shares information with member-owners and shoppers, which are the most important to you?

  Important Somewhat important Not important/no opinion
Website
Newsletter
Social media
Signage in the store
Signage outside the store
Weekly E-beet
Talking with Co-op Staff
In-store member information board
Board minutes
Member-owner events/annual meeting
Weekly sales deals

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* 16. How well does the Ukiah Natural Foods Co-op:

  Very well Well Somewhat well Not very well Unsure/No Opinion
Help me access healthy food
Help me learn about healthy food choices
Help me feel connected to my community
Create a visible presence in our community

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* 17. How likely is it that you would recommend Ukiah Natural Foods Co-op to a friend or colleague?

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* 18. Is there any other feedback you would like to offer the Ukiah Natural Foods Co-op?

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* 19. Thank you for participating in this survey! Please enter your email if you would like to be entered in a drawing to win a $100 Co-op gift card!

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