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* 1. Which statement below best describes you?

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* 2. How often do you use the coffee that is available in the room?

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* 3. How important is the in-room coffee experience to your overall impression of the hotel and brand?

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* 4. Thinking of the in-room coffee offered in hotels at which you usually stay, please rate in terms of importance:

  Extremely Important Very Important Somewhat Important Not Very Important Not At All Important
Brand of coffee
Quality & taste of coffee
Brand of coffee maker
Coffee maker is easy to use
Presentation (aesthetics, packaging)
Cleanliness
Sustainability

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* 5. If the following coffee options were offered in your hotel room, please rate in terms of perceived quality:

  Poor Fair Good Great Excellent
Single-Cup Pod Brewer (e.g. Nespresso, Keurig)
Single-Cup Drip Brewer
Electric Kettle with French Press Brewer
Electric Kettle with Instant Coffee (e.g. Starbucks VIA)
Ready to Serve (e.g. canned/bottled coffee)

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* 6. If the following coffee options were offered in your hotel room, please rate on how this would impact your perception of the Marriott Hotels brand:

  Poor Fair Good Great Excellent
Single-Cup Pod Brewer (Nespresso, Keurig)
Single-Cup Drip Brewer
Electric Kettle with French Press Brewer
Electric Kettle with Instant Coffee (e.g. Starbucks VIA)
Ready to Serve (e.g. canned/bottled coffee)

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* 7. If the following coffee options were offered in your hotel room, please rate in terms of enhancing your overall guest room experience:

  Poor Fair Good Great Excellent
Single-Cup Pod Brewer (Nespresso, Keurig)
Single-Cup Drip Brewer
Electric Kettle with French Press Brewer
Electric Kettle with Instant Coffee (e.g. Starbucks VIA)
Ready to Serve (e.g. canned/bottled coffee)

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* 8. If Marriott were to provide new in-room coffee in its full-service Marriott Hotels, which option would you most prefer?

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* 9. If Marriott were to eliminate complimentary coffee in Marriott Hotels guest rooms, how would this impact your perception of the Marriott Hotels brand?

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* 10. Listed below are several options for in-room coffee that could be offered in full-service hotels. Please use the scale below to indicate how appealing each option is to you.

  Not at all appealing Not very appealing Somewhat appealing Very appealing Extremely appealing
A one cup drip coffee maker with complimentary coffee is available in the room
A high quality coffee machine is available in the room (e.g., Nespresso) but there is a small fee for each coffee pod used
There is no coffee available in the room but I can get coffee in the hotel for a fee (e.g., Starbucks)
There is no coffee available in the room but complimentary coffee is available with your in-room dining breakfast order
There is no coffee available in the room but coffee can be delivered on-demand for a fee

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* 11. Please share any additional ideas you have for enhancing the in-room coffee experience at Marriott Hotels.  Feel free to share both positive and negative feedback, as well as new ideas that you may have. 

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* 12. Which of the following best describes your age?  

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* 13. What is your gender?

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* 14. Which of the following best describes the type of company, firm or organization for which you work?

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* 15. How frequently do you stay in full service hotels? A full service hotel is defined as one that provides amenities above and beyond the hotel room including in-room dining, restaurants, business centers, fitness centers, etc.

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* 16. What type of travel do you typically do?

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