1.How do you feel about communicators measuring return on investment (ROI)? Pick the one option that comes closest to your own opinion.

ROI on communication should be measured where possible

ROI on communication should not be measured

I'm not sure how I feel about measuring communication's ROI

2.Why do you feel communication's ROI should or should not be measured?

3.To see if feelings about ROI vary around the world, please identify the geography in which your office is located.

North America

Latin/South America

Europe/Middle East/Africa

Asia Pacific