Introduction

NAGAP and Carnegie Dartlet have partnered once again to offer this special Digital Insights Report, compiling invaluable data from Carnegie Dartlet and several leading online and social platforms along with direct input from NAGAP members and graduate enrollment and marketing professionals—and that’s where you come in. We need your help to determine what you need most when it comes to digital marketing. Your participation will help in the development of the insights report.

This report will focus on the online behaviors of prospective graduate student audiences, digital marketing trends and evolutions for graduate enrollment, and peer-level perspective on the state of affairs for digital marketing within the graduate enrollment space.

This report will be built from:
  • NAGAP surveys of graduate admission professionals to learn what they’re most interested in, concerned about, and focused on when it comes to digital marketing for graduate students;
  • Carnegie Dartlet’saggregated data from more than 100 graduate digital marketing campaigns at colleges and universities to identify benchmarks, trends, and behaviors when it comes to digital marketing across a variety of strategies, including Pay Per Click, social, mobile, Display, and Retargeting;
  • Social media and networking platforms like Facebook and LinkedIn, with contributed data on their audiences and how they’re engaging across these platforms for graduate opportunities and interests; and
  • Google data on grad and adult audiences and their online behaviors and interests as they relate to researching and pursuing graduate educational opportunities.
The information gathered from these industry and online leaders will be pooled and analyzed to offer the most comprehensive insights into the digital landscape and graduate admission data, marketing, and strategy.

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