Consumer Opinions on viewing sporting events

Hello, my name is Laney H., I am a senior at a local high school in Tampa completing the requirements for my IB Business Management class. If I am successful with this research project, I may be able to gain college credit for this class. I have partnered with a local sporting event management organization to conduct an anonymous survey on your opinions about live streaming at sporting events. This survey should take no more than three minutes to complete. Responses will be shared in aggregate and nothing personally identifiable will be shared with the business. I will use your responses to make recommendations about investment into live streaming services. To thank you for your participation, I will randomly choose one participant to win a $15 Target gift card, please enter your name and email where you would be contacted only if your name is drawn. You do not need to share your name unless you want to enter the drawing for the gift card. Thank you for your time and your opinions.

Question Title

* 1. Please rate your agreement with the following statement:
Live streaming is beneficial to athletes because it leads to more support and fan/community engagement.

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Question Title

* 2. How likely are you to purchase a live streaming program as an option to watch sport events in the next 12 months?

Very unlikely

Unlikely

Not sure

Likely

Very likely

Very unlikely

Unlikely

Not sure

Likely

Very likely

Question Title

* 3. If/When considering purchasing a live streaming program for sporting events, please rank the importance of each factor for you or your family. 1=Not at all important 5=Very Important

	Not at all important	Unimportant	Neither important or unimportant	Important	Very Important
An athlete participating in the event and relationship to a particular athlete	An athlete participating in the event and relationship to a particular athlete Not at all important	An athlete participating in the event and relationship to a particular athlete Unimportant	An athlete participating in the event and relationship to a particular athlete Neither important or unimportant	An athlete participating in the event and relationship to a particular athlete Important	An athlete participating in the event and relationship to a particular athlete Very Important
price and what is included for that cost (one game or one day or the weekend, etc)	price and what is included for that cost (one game or one day or the weekend, etc) Not at all important	price and what is included for that cost (one game or one day or the weekend, etc) Unimportant	price and what is included for that cost (one game or one day or the weekend, etc) Neither important or unimportant	price and what is included for that cost (one game or one day or the weekend, etc) Important	price and what is included for that cost (one game or one day or the weekend, etc) Very Important
quality of the livestream	quality of the livestream Not at all important	quality of the livestream Unimportant	quality of the livestream Neither important or unimportant	quality of the livestream Important	quality of the livestream Very Important
ability to download or watch it on demand when the game has concluded	ability to download or watch it on demand when the game has concluded Not at all important	ability to download or watch it on demand when the game has concluded Unimportant	ability to download or watch it on demand when the game has concluded Neither important or unimportant	ability to download or watch it on demand when the game has concluded Important	ability to download or watch it on demand when the game has concluded Very Important
wifi availability and/or streaming data plan	wifi availability and/or streaming data plan Not at all important	wifi availability and/or streaming data plan Unimportant	wifi availability and/or streaming data plan Neither important or unimportant	wifi availability and/or streaming data plan Important	wifi availability and/or streaming data plan Very Important
Fan engagement opportunities (social media watch parties, text to push notifications, hashtags and Live Photo sharing opportunities)	Fan engagement opportunities (social media watch parties, text to push notifications, hashtags and Live Photo sharing opportunities) Not at all important	Fan engagement opportunities (social media watch parties, text to push notifications, hashtags and Live Photo sharing opportunities) Unimportant	Fan engagement opportunities (social media watch parties, text to push notifications, hashtags and Live Photo sharing opportunities) Neither important or unimportant	Fan engagement opportunities (social media watch parties, text to push notifications, hashtags and Live Photo sharing opportunities) Important	Fan engagement opportunities (social media watch parties, text to push notifications, hashtags and Live Photo sharing opportunities) Very Important
Active engagement from sponsors, prize and special discount opportunities shared at event	Active engagement from sponsors, prize and special discount opportunities shared at event Not at all important	Active engagement from sponsors, prize and special discount opportunities shared at event Unimportant	Active engagement from sponsors, prize and special discount opportunities shared at event Neither important or unimportant	Active engagement from sponsors, prize and special discount opportunities shared at event Important	Active engagement from sponsors, prize and special discount opportunities shared at event Very Important

Question Title

* 4. In your opinion, what is a fair price for access to a live streamed sporting event?

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* 5. What is your age?

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75 or older

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* 6. Please list types of events or sports you would consider viewing via live stream.

Question Title

* 7. Please enter your name and email address ONLY if you wish to enter the drawing for one $15 Target gift card.

Name

Email Address

Consumer Opinions on viewing sporting events