Market Research - Idea Testing Template

Question Title

* 1. What is your first reaction to the idea?

Very positive

Somewhat positive

Neutral

Somewhat negative

Very negative

Question Title

* 2. How would you rate the impact of the idea?

Very high impact

High impact

Neither high nor low impact

Low impact

Very low impact

Question Title

* 3. How innovative is the idea?

Extremely innovative

Very innovative

Somewhat innovative

Not so innovative

Not at all innovative

Question Title

* 4. When you think about the idea, do you think of it as something you need or don’t need?

Definitely need

Probably need

Neutral

Probably don’t need

Definitely don’t need

Question Title

* 5. If the idea were available today, how likely would you be to buy the idea?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

Question Title

* 6. How likely are you to replace your current product/service with the idea?

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

Question Title

* 7. How likely is it that you would recommend the idea to a friend or colleague?

NOT AT ALL LIKELY

EXTREMELY LIKELY

Market Research - Idea Testing Template

Question Title

* 1. What is your first reaction to the idea?

Question Title

* 2. How would you rate the impact of the idea?

Question Title

* 3. How innovative is the idea?

Question Title

* 4. When you think about the idea, do you think of it as something you need or don’t need?

Question Title

* 5. If the idea were available today, how likely would you be to buy the idea?

Question Title

* 6. How likely are you to replace your current product/service with the idea?

Question Title

* 7. How likely is it that you would recommend the idea to a friend or colleague?

Question Title

* 8. In your own words, what are the things that you like most about this idea?

Question Title

* 9. In your own words, what are the things that you would most like to improve in this idea?