Backyard Bird Shop Flock Survey Question Title * 1. Thank you for agreeing to do this survey. If you would like to be entered into a raffle to win a $50 Instant Savings Card to Backyard Bird Shop, please enter your name and phone number. (You will only be contacted if you win) Name Phone Number Question Title * 2. What is your age range? Under 18 18-34 35-54 55-65 65+ Question Title * 3. What is your average annual income? Under $50,000 Between $50,000 and $100,000 Between $100,000 and $200,000 Between $200,000 and $500,000 Over $500,000 Prefer not to answer Question Title * 4. Where do you live? Portland-Metro Area (including Beaverton, Happy Valley, West Linn, Lake Oswego, etc.) Vancouver-Metro Area (including Camas, Washougal, Ridgfield, Battleground, etc.) Outside of these areas Question Title * 5. What is your stage of life? (please select all that apply) In school Working part-time Working full-time Have children under age of 20 Have grandchildren Retired Prefer not to answer Question Title * 6. Please describe where you live House (Own) House (Rent) Apartment Condo/Townhome Prefer not to answer Question Title * 7. How many times have your purchased from Backyard Bird Shop in the past 6 months? 0-1 2-4 5+ Question Title * 8. What incentives would best encourage you to buy more from our business? Your choice of a free jug of seed A 20% discount on either a birdhouse or bird feeder of your choice Instant Savings Card Other (please specify) Question Title * 9. How often do you bring empty jugs in for recycling? Regularly Periodically Rarely Never Question Title * 10. Do you visit multiple of our shop locations or stay loyal to only one? I visit multiple locations I primarily only go to one Question Title * 11. What factors affect when/where you shop? (This question is for all shopping, not only with us). 1 2 3 4 5 N/A Convience N/A 1 2 3 4 5 N/A Relationships with employees N/A 1 2 3 4 5 N/A Consistency N/A 1 2 3 4 5 N/A Rewards/loyalty programs N/A 1 2 3 4 5 N/A Specific product availability N/A Question Title * 12. How would your rate our employees' helpfulness? Extremely helpful Very helpful Somewhat helpful Not so helpful Not at all helpful Question Title * 13. How would you rate our employees' knowledge? Extremely knowledgeable Very knowledgeable Somewhat knowledgable Not so knowledgeable Not at all knowledgeable Question Title * 14. How would you rate the importance of employee knowledge on a scale of 1-5? 1- Not important 2 3 4 5- Extremely Important Question Title * 15. What do you like about our newsletter? 1 2 3 4 N/A Coupons N/A 1 2 3 4 N/A Information about birds and nature N/A 1 2 3 4 N/A Gift inspiration and ideas N/A 1 2 3 4 N/A Information about upcoming events and classes N/A Question Title * 16. Would you be interested in getting an annual summary of your purchases with us each year? Yes No Question Title * 17. Would you be interested in getting product recommendations based on your past purchases? Yes No Question Title * 18. Do you spend more when you can gain rewards? Yes No Question Title * 19. Are you more loyal to brands when you are already a part of their loyalty program? Yes No Question Title * 20. How would you prefer to receive our 5 times a year newsletter? Mail Email Text I do not want a newsletter at all Question Title * 21. Do you attend or have any interest in attending our events (walks, classes, etc,)? Yes No Question Title * 22. If so, which events are you interested in? (All are free) 1 2 3 4 5 6 N/A Bird Walks N/A 1 2 3 4 5 6 N/A Children's bird and nature walks N/A 1 2 3 4 5 6 N/A Bat class and walk N/A 1 2 3 4 5 6 N/A Mason Bee classes N/A 1 2 3 4 5 6 N/A Owl Prowls N/A 1 2 3 4 5 6 N/A Meet the Artists N/A Question Title * 23. Would a loyalty or rewards program affect your relationship and spending with us? Yes No Question Title * 24. Please share any other comments or recommendations for Backyard Bird Shop related to customer loyalty and engagement? Done
