2-hour Online Group Discussion on 'Coffee' (April 2026)

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1. Please provide the following information so that we may contact you:

Name

City/Town

State/Province

ZIP/Postal Code

Email Address

Phone Number

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2. Are you a current citizen of the USA living in the United States?

Yes

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3. What is your gender?

Male

Female

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4. When was the last time, if ever, you participated in a market research study?

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5. Approximately how many panel discussions have you ever attended?

None

5 or more

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6. What were the topics of the market research studies you participated in?

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7. What is your age?

17 or under

18-19

20-21

22-29

30-35

36-39

40-44

45-49

50-54

55-59

60-69

70 or older

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8. Which of the following best describes your marital status?

Married

Living with partner

Single

Separated

Divorced

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9. If you have children under 18 currently living with you at home, what are their AGE(s)/GENDER(s)?

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10. FEMALES: Are you currently pregnant?

Yes

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11. Are you currently employed....

Full-time

Part-time

Not at all

Retired

Student

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12. What is your Occupation & Industry?

If a student, what is your subject of study?

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13. IF MARRIED OR LIVING WITH PARTNER:

And your spouse/partner, are they currently employed....

Full-time

Part-time

Not at all

Retired

Student

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14. What is your spouse/partner's Occupation & Industry?

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15. Have you, or anyone in your household, currently or in the past ever worked in the following industries?

Newspaper or consumer magazine

Any branch of radio or television broadcasting

Advertising, marketing strategy or marketing consulting services, market research, sales promotion or public relations

Automobile manufacturing or sales

Manufacturer, wholesaler, distributor or retailer of foods or beverages

Grocery store

Deli/Restaurant

Dietician/Nutritionist

Education/Academia

None of the above

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16. What was the last grade of school you completed?

Some high school or less

High school graduate

Some college

College graduate or beyond

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17. Which of the following best describes your ethnic background?

African-American

Asian

Caucasian

Hispanic/Latina

Other (please specify)

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18. Which best describes your total household income, before taxes?

UNDER $60K

$60-74,000

$75-99,000

$100-124,000

$125-149,000

$150-199,000

$200 -224,000

$ 225- 250,000

$250K+

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19. Which of the following describes your current living situation?

I live with my parents

I live in a dorm at college

I live with roommates

I live independently

I live with my spouse/partner

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20. Which of the following statements best describes the role you play in your household’s grocery shopping including beverages?

I am the primary grocery shopper for my household

I share equally the grocery shopping responsibility with someone else in my household

I do less than half of the grocery shopping for my household

I do not have a role in the grocery shopping for my household

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21. Do you yourself follow any of the following special dietary approaches or do you have any of the following food requirements?

Allergic to any foods

Dairy Free

Diabetic/Sugar controlled

On a medically restricted diet

Vegan

Caffeine restricted/decaffeinated beverages only

Any other food or beverage constraints:

None of the above

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22. Which of the following have you purchased in the past month, if any?

Tea, specify variety like Back, Green, Matcha, Herbal, etc.

Coffee that is brewed at home(e.g., ground/whole bean/pods, instant, etc.)

Ready To drink Coffee like cold brew/iced/lattes in cans, bottles, etc.

Energy Drinks like RedBull, Monster, Celsius, Alani Nu, C4, etc.

None of the above

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23. How frequently, if at all, do you personally drink each of the following?

	4 or more times per week	2-3x per week	Once a week	2-3x month	Once a month	Less often
Tea, specify variety like Back, Green, Matcha, Herbal, etc.	Tea, specify variety like Back, Green, Matcha, Herbal, etc. 4 or more times per week	Tea, specify variety like Back, Green, Matcha, Herbal, etc. 2-3x per week	Tea, specify variety like Back, Green, Matcha, Herbal, etc. Once a week	Tea, specify variety like Back, Green, Matcha, Herbal, etc. 2-3x month	Tea, specify variety like Back, Green, Matcha, Herbal, etc. Once a month	Tea, specify variety like Back, Green, Matcha, Herbal, etc. Less often
Coffee that is brewed at home(e.g., ground/whole bean/pods, instant, etc.)	Coffee that is brewed at home(e.g., ground/whole bean/pods, instant, etc.) 4 or more times per week	Coffee that is brewed at home(e.g., ground/whole bean/pods, instant, etc.) 2-3x per week	Coffee that is brewed at home(e.g., ground/whole bean/pods, instant, etc.) Once a week	Coffee that is brewed at home(e.g., ground/whole bean/pods, instant, etc.) 2-3x month	Coffee that is brewed at home(e.g., ground/whole bean/pods, instant, etc.) Once a month	Coffee that is brewed at home(e.g., ground/whole bean/pods, instant, etc.) Less often
Ready To drink Coffee like cold brew/iced/lattes in cans, bottles, etc.	Ready To drink Coffee like cold brew/iced/lattes in cans, bottles, etc. 4 or more times per week	Ready To drink Coffee like cold brew/iced/lattes in cans, bottles, etc. 2-3x per week	Ready To drink Coffee like cold brew/iced/lattes in cans, bottles, etc. Once a week	Ready To drink Coffee like cold brew/iced/lattes in cans, bottles, etc. 2-3x month	Ready To drink Coffee like cold brew/iced/lattes in cans, bottles, etc. Once a month	Ready To drink Coffee like cold brew/iced/lattes in cans, bottles, etc. Less often
Energy Drinks like RedBull, Monster, Celsius, Alani Nu, C4, etc.	Energy Drinks like RedBull, Monster, Celsius, Alani Nu, C4, etc. 4 or more times per week	Energy Drinks like RedBull, Monster, Celsius, Alani Nu, C4, etc. 2-3x per week	Energy Drinks like RedBull, Monster, Celsius, Alani Nu, C4, etc. Once a week	Energy Drinks like RedBull, Monster, Celsius, Alani Nu, C4, etc. 2-3x month	Energy Drinks like RedBull, Monster, Celsius, Alani Nu, C4, etc. Once a month	Energy Drinks like RedBull, Monster, Celsius, Alani Nu, C4, etc. Less often

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24. Now I will list a few varieties of packaging of coffee....

Thinking of the past three months, please tell us which if any, did you personally purchase and consume on a regular basis?

Select all that apply....

Ground Coffee

Whole Bean Coffee

Single Serve Pod/sachets

Coffee in capsules/k cups

Instant Coffee

Single Serve Ready To Drink in can/bottle

Multi Serve Ready To Drink in Jug/bottle

Other (please specify)

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25. On a scale of 1-10, where 10 implies you really like this variety of coffee, how much do you rate each of the following?

	1-Dislike	2	3	4	5	6	7	8	9	10-Love
Light roast	Light roast 1-Dislike	Light roast 2	Light roast 3	Light roast 4	Light roast 5	Light roast 6	Light roast 7	Light roast 8	Light roast 9	Light roast 10-Love
Medium roast	Medium roast 1-Dislike	Medium roast 2	Medium roast 3	Medium roast 4	Medium roast 5	Medium roast 6	Medium roast 7	Medium roast 8	Medium roast 9	Medium roast 10-Love
Dark roast	Dark roast 1-Dislike	Dark roast 2	Dark roast 3	Dark roast 4	Dark roast 5	Dark roast 6	Dark roast 7	Dark roast 8	Dark roast 9	Dark roast 10-Love
Espresso roast	Espresso roast 1-Dislike	Espresso roast 2	Espresso roast 3	Espresso roast 4	Espresso roast 5	Espresso roast 6	Espresso roast 7	Espresso roast 8	Espresso roast 9	Espresso roast 10-Love
Flavored coffee	Flavored coffee 1-Dislike	Flavored coffee 2	Flavored coffee 3	Flavored coffee 4	Flavored coffee 5	Flavored coffee 6	Flavored coffee 7	Flavored coffee 8	Flavored coffee 9	Flavored coffee 10-Love

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26. In the past 3 months, which stores did you buy your coffee and/or energy drinks on a regular basis?
(Name the store/website)

Please specify brick & mortar vs. online

Specialty/Natural food stores like Whole Foods, Sprouts, etc.

Grocery Stores like Stop&Shop, Safeway, Kroger, etc.

Super Stores like Target, Walmart, etc.

Local Coffee shops

Online like Amazon, etc.

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27. Which of the following statements best describes who in your household decides the brands and types of beverages that are purchased and consumed by you?

I personally make the decision about which brands and types of beverages I drink.

I share equally in the decision about which brands and types of beverages I drink.

Someone else in the household makes the decision about which brands and types of beverages I drink.

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28. Thinking about your consumption of coffee and energy drinks in the past 3 months, which brands and varieties have you purchased for yourself and consumed on a regular basis? and if not purchased in the past 3 months but have purchased in the past ?

	Purchased in past 3 months	Purchased Ever
Black Riffle	Black Riffle Purchased in past 3 months	Black Riffle Purchased Ever
Bones	Bones Purchased in past 3 months	Bones Purchased Ever
Counter Culture	Counter Culture Purchased in past 3 months	Counter Culture Purchased Ever
Death Wish Coffee	Death Wish Coffee Purchased in past 3 months	Death Wish Coffee Purchased Ever
illy	illy Purchased in past 3 months	illy Purchased Ever
Lavazza	Lavazza Purchased in past 3 months	Lavazza Purchased Ever
Peet’s	Peet’s Purchased in past 3 months	Peet’s Purchased Ever
Starbucks	Starbucks Purchased in past 3 months	Starbucks Purchased Ever
Stumptown	Stumptown Purchased in past 3 months	Stumptown Purchased Ever
Alani Nu	Alani Nu Purchased in past 3 months	Alani Nu Purchased Ever
Bang	Bang Purchased in past 3 months	Bang Purchased Ever
Bloom	Bloom Purchased in past 3 months	Bloom Purchased Ever
C4	C4 Purchased in past 3 months	C4 Purchased Ever
Celsius	Celsius Purchased in past 3 months	Celsius Purchased Ever
Ghost	Ghost Purchased in past 3 months	Ghost Purchased Ever
Liquid Death	Liquid Death Purchased in past 3 months	Liquid Death Purchased Ever
Monster	Monster Purchased in past 3 months	Monster Purchased Ever
Prime Energy	Prime Energy Purchased in past 3 months	Prime Energy Purchased Ever
RedBull	RedBull Purchased in past 3 months	RedBull Purchased Ever

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29. Thinking about your consumption of coffee in the past 3 months you selected above please list the Brand variety and packaging as well as often in the past six months you have purchase it.

a. Black Riffle- Brand variety and packaging / # of times purchased in past six months

b. Bones- Brand variety and packaging / # of times purchased in past six months

c. Counter Culture- Brand variety and packaging / # of times purchased in past six months

d. Death Wish Coffee- Brand variety and packaging / # of times purchased in past six months

e. illy- Brand variety and packaging / # of times purchased in past six months

f. Lavazza- Brand variety and packaging / # of times purchased in past six months

g. Peet’s- Brand variety and packaging / # of times purchased in past six months

h. Starbucks- Brand variety and packaging / # of times purchased in past six months

i. Stumptown- Brand variety and packaging / # of times purchased in past six months

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30. Thinking about your consumption of Energy Drinks in the past 3 months, which brands and varieties have you purchased for yourself and consumed on a regular basis? and if not purchased in the past 3 months but have purchased in the past ?

	Purchased in pat 3 months	Purchased Ever
. Black Riffle	. Black Riffle Purchased in pat 3 months	. Black Riffle Purchased Ever
b. Bones	b. Bones Purchased in pat 3 months	b. Bones Purchased Ever
c. Counter Culture	c. Counter Culture Purchased in pat 3 months	c. Counter Culture Purchased Ever
d. Death Wish Coffee	d. Death Wish Coffee Purchased in pat 3 months	d. Death Wish Coffee Purchased Ever
e. illy	e. illy Purchased in pat 3 months	e. illy Purchased Ever
f. Lavazza	f. Lavazza Purchased in pat 3 months	f. Lavazza Purchased Ever
g. Peet’s	g. Peet’s Purchased in pat 3 months	g. Peet’s Purchased Ever
h. Starbucks	h. Starbucks Purchased in pat 3 months	h. Starbucks Purchased Ever
i. Stumptown	i. Stumptown Purchased in pat 3 months	i. Stumptown Purchased Ever

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31. Thinking about your consumption of Energy Drinks in the past 3 months you selected above please list the Brand variety and packaging as well as often in the past six months you have purchase it.

a. Alani Nu - Brand variety and packaging / # of times purchased in past six months

b. Bang - Brand variety and packaging / # of times purchased in past six months

c. Bloom - Brand variety and packaging / # of times purchased in past six months

d. C4- Brand variety and packaging / # of times purchased in past six months

e. Celsius- Brand variety and packaging / # of times purchased in past six months

f. Ghost- Brand variety and packaging / # of times purchased in past six months

g. Liquid Death- Brand variety and packaging / # of times purchased in past six months

h. Monster- Brand variety and packaging / # of times purchased in past six months

i. Prime Energy- Brand variety and packaging / # of times purchased in past six months

j. RedBull- Brand variety and packaging / # of times purchased in past six months

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32. Is there any brand of coffee you would NEVER be interested in buying in the future?

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33. Now switching gears, I will read a few statements in the context of your beverage consumption. Please tell me how often do you agree with each of them?

	Never	Rarely	Sometimes	Often	Always
a) I think of myself as someone who is conscious about my health	a) I think of myself as someone who is conscious about my health Never	a) I think of myself as someone who is conscious about my health Rarely	a) I think of myself as someone who is conscious about my health Sometimes	a) I think of myself as someone who is conscious about my health Often	a) I think of myself as someone who is conscious about my health Always
b) I enjoy trying a variety of different types and new brands of beverages	b) I enjoy trying a variety of different types and new brands of beverages Never	b) I enjoy trying a variety of different types and new brands of beverages Rarely	b) I enjoy trying a variety of different types and new brands of beverages Sometimes	b) I enjoy trying a variety of different types and new brands of beverages Often	b) I enjoy trying a variety of different types and new brands of beverages Always
c) I am willing to pay more for quality beverage products	c) I am willing to pay more for quality beverage products Never	c) I am willing to pay more for quality beverage products Rarely	c) I am willing to pay more for quality beverage products Sometimes	c) I am willing to pay more for quality beverage products Often	c) I am willing to pay more for quality beverage products Always
d) Price is a key factor when it comes to buying beverages for myself	d) Price is a key factor when it comes to buying beverages for myself Never	d) Price is a key factor when it comes to buying beverages for myself Rarely	d) Price is a key factor when it comes to buying beverages for myself Sometimes	d) Price is a key factor when it comes to buying beverages for myself Often	d) Price is a key factor when it comes to buying beverages for myself Always
e) I am open to drinking beverages that contain caffeine	e) I am open to drinking beverages that contain caffeine Never	e) I am open to drinking beverages that contain caffeine Rarely	e) I am open to drinking beverages that contain caffeine Sometimes	e) I am open to drinking beverages that contain caffeine Often	e) I am open to drinking beverages that contain caffeine Always
f) I enjoy or am open to using coffee products on a regular basis	f) I enjoy or am open to using coffee products on a regular basis Never	f) I enjoy or am open to using coffee products on a regular basis Rarely	f) I enjoy or am open to using coffee products on a regular basis Sometimes	f) I enjoy or am open to using coffee products on a regular basis Often	f) I enjoy or am open to using coffee products on a regular basis Always
g) I lead an active lifestyle and look for beverages that help me sustain my pace of life	g) I lead an active lifestyle and look for beverages that help me sustain my pace of life Never	g) I lead an active lifestyle and look for beverages that help me sustain my pace of life Rarely	g) I lead an active lifestyle and look for beverages that help me sustain my pace of life Sometimes	g) I lead an active lifestyle and look for beverages that help me sustain my pace of life Often	g) I lead an active lifestyle and look for beverages that help me sustain my pace of life Always
h) I seek out products that help me manage my energy level throughout the day	h) I seek out products that help me manage my energy level throughout the day Never	h) I seek out products that help me manage my energy level throughout the day Rarely	h) I seek out products that help me manage my energy level throughout the day Sometimes	h) I seek out products that help me manage my energy level throughout the day Often	h) I seek out products that help me manage my energy level throughout the day Always
i) I am using or open to using beverages that have a positive impact on my everyday mood	i) I am using or open to using beverages that have a positive impact on my everyday mood Never	i) I am using or open to using beverages that have a positive impact on my everyday mood Rarely	i) I am using or open to using beverages that have a positive impact on my everyday mood Sometimes	i) I am using or open to using beverages that have a positive impact on my everyday mood Often	i) I am using or open to using beverages that have a positive impact on my everyday mood Always

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34. Tell us what was the newest beverage you tried recently, what did you like or not like and why?

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35. Which Dates/Times would you be available for the 2-hour online discussion?

Select all that apply....Times listed in Eastern Time Zone!

Monday, April 27 (12pm-2pm ET)

Monday, April 27 (5pm-7pm ET)

Tuesday, April 28 (12pm-2pm ET)

Tuesday, April 28 (5pm-7pm ET)

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* 1. Please provide the following information so that we may contact you:

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* 2. Are you a current citizen of the USA living in the United States?

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* 3. What is your gender?

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* 4. When was the last time, if ever, you participated in a market research study?

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* 5. Approximately how many panel discussions have you ever attended?

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* 6. What were the topics of the market research studies you participated in?

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* 7. What is your age?

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* 8. Which of the following best describes your marital status?

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* 9. If you have children under 18 currently living with you at home, what are their AGE(s)/GENDER(s)?

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* 10. FEMALES: Are you currently pregnant?

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* 11. Are you currently employed....

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* 12. What is your Occupation & Industry?If a student, what is your subject of study?

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* 13. IF MARRIED OR LIVING WITH PARTNER:And your spouse/partner, are they currently employed....

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* 14. What is your spouse/partner's Occupation & Industry?

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* 15. Have you, or anyone in your household, currently or in the past ever worked in the following industries?

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* 16. What was the last grade of school you completed?

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* 17. Which of the following best describes your ethnic background?

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* 18. Which best describes your total household income, before taxes?

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* 19. Which of the following describes your current living situation?

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* 20. Which of the following statements best describes the role you play in your household’s grocery shopping including beverages?

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* 21. Do you yourself follow any of the following special dietary approaches or do you have any of the following food requirements?

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* 22. Which of the following have you purchased in the past month, if any?

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* 23. How frequently, if at all, do you personally drink each of the following?

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* 24. Now I will list a few varieties of packaging of coffee....Thinking of the past three months, please tell us which if any, did you personally purchase and consume on a regular basis? Select all that apply....

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* 25. On a scale of 1-10, where 10 implies you really like this variety of coffee, how much do you rate each of the following?

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* 26. In the past 3 months, which stores did you buy your coffee and/or energy drinks on a regular basis?(Name the store/website)Please specify brick & mortar vs. online

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* 27. Which of the following statements best describes who in your household decides the brands and types of beverages that are purchased and consumed by you?

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* 28. Thinking about your consumption of coffee and energy drinks in the past 3 months, which brands and varieties have you purchased for yourself and consumed on a regular basis? and if not purchased in the past 3 months but have purchased in the past ?

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* 29. Thinking about your consumption of coffee in the past 3 months you selected above please list the Brand variety and packaging as well as often in the past six months you have purchase it.

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* 30. Thinking about your consumption of Energy Drinks in the past 3 months, which brands and varieties have you purchased for yourself and consumed on a regular basis? and if not purchased in the past 3 months but have purchased in the past ?

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* 31. Thinking about your consumption of Energy Drinks in the past 3 months you selected above please list the Brand variety and packaging as well as often in the past six months you have purchase it.

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* 32. Is there any brand of coffee you would NEVER be interested in buying in the future?

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* 33. Now switching gears, I will read a few statements in the context of your beverage consumption. Please tell me how often do you agree with each of them?

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* 34. Tell us what was the newest beverage you tried recently, what did you like or not like and why?

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* 35. Which Dates/Times would you be available for the 2-hour online discussion?Select all that apply....Times listed in Eastern Time Zone!

1. Please provide the following information so that we may contact you:

2. Are you a current citizen of the USA living in the United States?

3. What is your gender?

4. When was the last time, if ever, you participated in a market research study?

5. Approximately how many panel discussions have you ever attended?

6. What were the topics of the market research studies you participated in?

7. What is your age?

8. Which of the following best describes your marital status?

9. If you have children under 18 currently living with you at home, what are their AGE(s)/GENDER(s)?

10. FEMALES: Are you currently pregnant?

11. Are you currently employed....

12. What is your Occupation & Industry?

If a student, what is your subject of study?

13. IF MARRIED OR LIVING WITH PARTNER:

And your spouse/partner, are they currently employed....

14. What is your spouse/partner's Occupation & Industry?

15. Have you, or anyone in your household, currently or in the past ever worked in the following industries?

16. What was the last grade of school you completed?

17. Which of the following best describes your ethnic background?

18. Which best describes your total household income, before taxes?

19. Which of the following describes your current living situation?

20. Which of the following statements best describes the role you play in your household’s grocery shopping including beverages?

21. Do you yourself follow any of the following special dietary approaches or do you have any of the following food requirements?

22. Which of the following have you purchased in the past month, if any?

23. How frequently, if at all, do you personally drink each of the following?

24. Now I will list a few varieties of packaging of coffee....

Thinking of the past three months, please tell us which if any, did you personally purchase and consume on a regular basis?

Select all that apply....

25. On a scale of 1-10, where 10 implies you really like this variety of coffee, how much do you rate each of the following?

26. In the past 3 months, which stores did you buy your coffee and/or energy drinks on a regular basis?
(Name the store/website)

Please specify brick & mortar vs. online

27. Which of the following statements best describes who in your household decides the brands and types of beverages that are purchased and consumed by you?

28. Thinking about your consumption of coffee and energy drinks in the past 3 months, which brands and varieties have you purchased for yourself and consumed on a regular basis? and if not purchased in the past 3 months but have purchased in the past ?

29. Thinking about your consumption of coffee in the past 3 months you selected above please list the Brand variety and packaging as well as often in the past six months you have purchase it.

30. Thinking about your consumption of Energy Drinks in the past 3 months, which brands and varieties have you purchased for yourself and consumed on a regular basis? and if not purchased in the past 3 months but have purchased in the past ?

31. Thinking about your consumption of Energy Drinks in the past 3 months you selected above please list the Brand variety and packaging as well as often in the past six months you have purchase it.

32. Is there any brand of coffee you would NEVER be interested in buying in the future?

33. Now switching gears, I will read a few statements in the context of your beverage consumption. Please tell me how often do you agree with each of them?

34. Tell us what was the newest beverage you tried recently, what did you like or not like and why?

35. Which Dates/Times would you be available for the 2-hour online discussion?

Select all that apply....Times listed in Eastern Time Zone!