Families First Discovery Pass Program

Current available discounts can be viewed at www.familiesfirstdiscoverypass.com

The next update of materials will occur after the September 15, 2019 deadline, and will be posted by October 1, 2019.

Organizations may enroll in the Families First Discovery Pass program at any time, however, promotional materials are updated according to the schedule below. To offer a discount and be promoted during our current program year (through June 30, 2020), sign up using this form by:

September 15th
January 15th
May 1st



To be a part of this program, organizations will voluntarily offer free or steeply discounted admission to any bearer of a New Jersey-issued Families First card or WIC Identification Folder.

Visitors use their Families First card or WIC folder to identify they are eligible for a discount; the card is not for payment. If your institution is taking monies, they should be collected in the regular ways your institution uses (cash, credit card).

Eligible discounts are:

For regular admission, during all normal operating hours, or for every regular season performance, to be used at any time.
Available to the family or individual adult holding the Families First card or WIC Identification Folder.
Offered through your regular admissions process, or redeemable in the same way other discounts are.
Valid from the time of sign-up through June 30, 2020.

Organizations decide on the extent of the discount for themselves – the admission price, if any, and the number of people that the discount extends to per card. Special performances or exhibits may be exempt from the discount – if there is an extra fee or upcharge, organizations are not obligated to offer a discounted rate. Organizations may limit the number of spots available to Families First cardholders/WIC recipients, if there is limited capacity for a class or performance.

You can view this list  of participating organizations and their discounts to get an idea of what you might choose to offer.


Participating organizations must:

Agree to having their discount and visitation information on our website, and in the program promotional materials.
Offer a discount from the time of sign up until at least June 30, 2020, and must honor the discount they have listed on the site.
Train box office or admissions staff to make the entry process as smooth as possible. There should be no difference in how our Families First cardholders and WIC recipients are treated relative to other visitors using discounts.
Collect usage and attendance information, anecdotal impact information, and report on it by July 31, 2020.

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* 1. Please enter the contact information for the person at your organization who will be responsible for this initiative. This is for New Jersey State Council on the Arts and New Jersey Historical Commission follow-up only, and will not be shared publicly.

Please note: your responses to questions two through seven WILL be posted as is on a public website advertising the Families First Discovery Pass.

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* 2. What is the name of your organization?

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* 5. Please specify how patrons will access your discount (for example, "present card at box office for discount" or "use code FFDP online at checkout", or "call 888-888-8888 to reserve your free tickets up to a day in advance", or "Admission always free, for everyone".)

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* 6. Please enter the following information about your organization:

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* 7. Is your organization's address the same as the performance/exhibition/event venue? If not, please specify the performance address or how the card holders can find this information (your website, for instance).

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* 8. If you are new to the Families First Discovery Pass program, please email a copy of your logo to Michelle.Baxter-Schaffer@sos.nj.gov and then select "yes" to confirm that you have done so.

By clicking "Submit" below, you are agreeing to:

Offer the discount listed above, until June 30, 2020. 

Offer customer-service training to your admissions, box-office, or equivalent staff about the program and your discount

Collect information on the use of this discount*: 
  • How many times was this discount used at your organization?
  • How many adults attended?
  • How many children attended?
  • What impact has participation in this program had on your organization's ability to reach new community members?
  • Report to the above information to the New Jersey State Council on the Arts by July 31, 2020.

*If your organization offers free entry to all patrons, you do not need to collect use data. We instead ask you to submit anecdotal information/program impact response.