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2020 BCIA Industry Survey
1.
My business is a (check all that apply):
manufacturer- baby carriers
manufacturer- other
retailer- brick and mortar
retailer- ecommerce
retailer- brick and mortar AND ecommerce
distributor/sales representative
educator
2.
How long have you been in business?
3.
In the last 12 months, what is the approximate total wholesale revenue generated from sales in the following categories:
Sling carriers (ring slings, pouches, hybrid carriers)
Wrap carriers (woven, stretch, hybrid)
Soft infant carriers (meh dai, SSC, front packs)
Frame carriers
Non-carrier products
4.
In the last 12 months, what are the approximate total units sold wholesale in the following categories:
Sling carriers (ring slings, pouches, hybrid carriers)
Wrap carriers (woven, stretch, hybrid)
Soft infant carriers (meh dai, SSC, front packs)
Frame carriers
Non-carrier products
5.
In the last 12 months, what is your approximate total retail revenue generated from sales in the following categories:
Sling carriers (ring slings, pouches, hybrid carriers)
Wrap carriers (woven, stretch, hybrid)
Soft infant carriers (meh dai, SSC, front packs)
Frame carriers
Non-carrier products
6.
In the last 12 months, what are the approximate total units sold retail in the following categories:
Sling carriers (ring slings, pouches, hybrid carriers)
Wrap carriers (woven, stretch, hybrid)
Soft infant carriers (meh dai, SSC, front packs)
Frame carriers
Non-carrier products
7.
Do you manufacture or retail the following items:
Car seats and strollers
Feeding (breastfeeding supplies, bottles, other containers, baby food makers)
Clothing/Layette
Blankets/Swaddles/Other Soft Goods
Toys/Books
Other (please specify)
8.
Retailers, who are your biggest competitors?
Large e-commerce stores/platforms
Large brick and mortar (“big box”)
Small, indie e-commerce
Small, indie brick and mortar near me
Manufacturer websites
Etsy
Second hand sales
Other (please specify)
9.
If you operate as an educator, do you charge for education consulting services?
Yes
No
Other (please specify)
10.
Approximate total revenue generated from educational activities primarily related to babywearing (e.g. classes, consultations)
11.
Approximate number of people reached through in-person educational efforts primarily related to babywearing (ex. one-on-one consultations, small group or intensive class settings):
12.
Approximate number of people reached through large group in person educational efforts primarily related to babywearing:
13.
Approximate number of people reached through online educational efforts primarily related to babywearing:
14.
Have you accessed professional babywearing education training in the last 5 years?
In person
Online
Where? (please specify)
15.
Do you also work as a retailer or manufacturer?
Yes
No
16.
Do you work in an additional educational/support role in conjunction with babywearing education?
Doula
Lactation Consultant
Nurse/Doctor
Chiropractor/Massage Therapist
Other (please specify)
17.
What social media platforms do you currently utilize?
brand specific facebook pages or groups
general babywearing facebook groups
specific babywearing group facebook pages or groups
instagram
twitter
Other (please specify)
18.
The following 7 questions relate to employment numbers in your company in 2019-20.
How many full-time paid employees (including owners) did you have in 2019?
19.
How many part-time paid employees (including owners) did you have in 2019?
20.
How many new full-time paid employees did you hire in 2019?
21.
How many new part-time paid employees did you hire in 2019?
22.
How many paid full-time employees were lost and not replaced in 2019?
23.
How many paid part-time employees were lost and not replaced in 2019?
24.
How many sub-contractors did you employ in 2019?
25.
What is your sales projection for baby carriers and related accessories in 2020-21 compared to 2019-20?
A lot more revenue
A little more revenue
About the same
A little less revenue
A lot less revenue
26.
What is your projection for babywearing education revenue generated in 2020-21 compared to 2019-20?
A lot more revenue
A little more revenue
About the same
A little less revenue
A lot less revenue
27.
In what country is your company headquarters located?
28.
Into which regions do you sell your products or provide your services (please select all that apply)?
USA
Canada
Europe
Asia
Australia/New Zealand
Latin America
29.
Do you plan to expand into new regions or markets this year? If so, where?
30.
Do you plan to withdraw from current markets this year? If so, where?
31.
Do you carry product liability insurance?
Yes
No
32.
My business is primarily (please select all that apply):
Majority woman-owned business
Family business (privately held with majority ownership in your immediate family)
Majority minority-owned business
None of the Above
33.
Which of these trade shows or conferences do you generally attend?
Kind & Jugend
ABC Expo
ABC Spring
JPMA
Other (please specify)
34.
Manufacturers: what could retailers and educators do that would support you as a manufacturer?
35.
Educators: what could manufacturers and retailers do that would support you as an educator?
36.
Retailers: what could manufacturers and educators do that would support you as a retailer?
37.
What has been your biggest struggle as a business owner during the past year?
38.
What do you anticipate will be your biggest struggle in the coming year?
39.
What products or services could the BCIA help with either through discounts, group purchasing, education, advocacy, business promotion etc?
40.
If you are a BCIA member, why did you join the BCIA?
41.
Do you plan to renew your BCIA membership? Why or why not?
Current Progress,
0 of 41 answered
