By aligning on a common language to describe the benefits of our integrated services, firms have an opportunity to educate our buyers about what we do and, importantly, perhaps better communicate its value. Please help us identify the best language by providing your thoughts and ideas below.

1.Which of the following terms do you use to describe your firm?

Public relations agency or firm

Communications consultancy

Integrated communications agency or firm

Advertising agency

Strategic marketing agency or firm

Other (please specify)

2.Please help us understand which capabilities are driving your revenue by indicating the percentage of their contribution. Answers should add to 100%.

Earned/traditional

Consulting

Digital/social

Influencer

Content

Paid

Crisis

Other

3.What capabilities do you think will drive your business in five years?