Section 1: General understanding of purpose

Thank you for taking this quick survey. There are 16 questions in 5 sections and it should take 2 minutes to complete. This first section explores the role of purpose in a company. It is clearly explained and is it understood? Please think about your current company or a company you have worked for before.

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* 1. How clearly defined is the purpose of your company? By purpose we mean its ‘why’. Why the company exists and what is its role in the world and society?

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* 2. How well do you personally understand the company’s purpose?

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* 3. How purpose-led or purpose-active would you describe your company?

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20% of survey complete.

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