Easy to learn: little time needed to feel comfortable using the software
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Easy to use: an intuitive interface, reliable for day-to-day tasks, tasks accomplished in fewer steps
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Speed to final rendering: a powerful render engine that works well with your computer and provides visual results quickly
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Quality of output: photorealistic results, aesthetically pleasing, little to no touchup needed
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Innovation of software: brings you new abilities other software doesn’t have
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