SHN Reader Survey 2013

Question Title

1. How do you best describe your company? (Check all that apply)

Seniors Housing Developer

Seniors Housing Owner & Operator

Lender / Institutional Investor

Private Equity Investor

REIT

Architecture or Design Professional

Technology Service Provider

Real Estate Sales Professional

Not Currently Involved in Seniors Housing

Other (please specify)

Question Title

2. Does your firm maintain a profit or non-profit status? (Required.)

For Profit Business

Non-Profit Business

Federal, State or Local Government Agency

Question Title

3. How would you best describe your role? (Required.)

CEO, President, Executive Director, C-Suite, Owner

Director, Vice President

Operations

Marketing

Sales

Other (please specify)

Question Title

4. How many employees does your company have? (Required.)

1-8

9-25

26-50

51-200

200+

Question Title

5. If your company is an owner, operator or manager of senior housing communities, how many units are under management/control? (Required.)

Less than 100

101 to 250

251 to 500

501 to 1000

1,001 to 2,500

2,501 or more

Not Applicable

Question Title

6. How much does your company spend on advertising / industry sponsorships annually?

None

$1 to $10,000

$10,000 to $50,000

$50,001 to $100,000

$100,000 to $250,000

More than $250,000

Don't Know

Question Title

7. Classify your company's senior housing focus (check all that apply) (Required.)

Independent Living

Assisted Living

Skilled Nursing

CCRC

Rehab / Post-Acute Care

Dementia or Memory Care

Single or Multifamily Housing

Home Health Care / Adult Day Care

Not Applicable

Question Title

8. Which of the following actions have you taken after reading a Senior Housing News article? (Check all that apply)

Contacted a vendor or visited a vendor's web site

Evaluated a product or service

Recommended the purchase of a product or service

Bookmarked for future use or research

Discussed ad with others at the office

Shared article with an industry associate to find out more about the company, product or service

Other (please specify)

Question Title

9. Which types of information are MOST IMPORTANT to you when reading SHN? (Required.)

	Not Important	Somewhat Important	Very Important	Extremely Important
News Updates	News Updates Not Important	News Updates Somewhat Important	News Updates Very Important	News Updates Extremely Important
Company News	Company News Not Important	Company News Somewhat Important	Company News Very Important	Company News Extremely Important
In-Depth Reporting	In-Depth Reporting Not Important	In-Depth Reporting Somewhat Important	In-Depth Reporting Very Important	In-Depth Reporting Extremely Important
Technology Updates	Technology Updates Not Important	Technology Updates Somewhat Important	Technology Updates Very Important	Technology Updates Extremely Important
Opinions/Commentary	Opinions/Commentary Not Important	Opinions/Commentary Somewhat Important	Opinions/Commentary Very Important	Opinions/Commentary Extremely Important
Community Openings	Community Openings Not Important	Community Openings Somewhat Important	Community Openings Very Important	Community Openings Extremely Important
New Products/Services	New Products/Services Not Important	New Products/Services Somewhat Important	New Products/Services Very Important	New Products/Services Extremely Important
Regulatory/Legislation News	Regulatory/Legislation News Not Important	Regulatory/Legislation News Somewhat Important	Regulatory/Legislation News Very Important	Regulatory/Legislation News Extremely Important
Webinars	Webinars Not Important	Webinars Somewhat Important	Webinars Very Important	Webinars Extremely Important
Charts and Infographics	Charts and Infographics Not Important	Charts and Infographics Somewhat Important	Charts and Infographics Very Important	Charts and Infographics Extremely Important
Senior/Retirement Trends	Senior/Retirement Trends Not Important	Senior/Retirement Trends Somewhat Important	Senior/Retirement Trends Very Important	Senior/Retirement Trends Extremely Important
Medicare/Medicaid Updates	Medicare/Medicaid Updates Not Important	Medicare/Medicaid Updates Somewhat Important	Medicare/Medicaid Updates Very Important	Medicare/Medicaid Updates Extremely Important

Question Title

10. How often do you visit SHN? (Required.)

Several times each day

Daily

Weekly

Less than once a week

Question Title

11. How did you hear about Senior Housing News?

A friend or colleague

Attended a senior housing industry conference

Search engine inquiry

Email promotion

Other (please specify)

Question Title

12. Would you be interested in a weekly email recapping SHN's most popular stories of the week? (Required.)

Yes

Question Title

13. What professional organizations are you or your company members of? (Check all that apply)

Leading Age (formerly AAHSA)

Assisted Living Federation of America (ALFA)

National Investment Center for the Seniors Housing & Care Industry (NIC)

American Health Care Association (AHCA)

Other

Other (please specify)

Question Title

14. What other trade publications do you read? (Check all that apply)

McKnight's Long-Term Care News

Provider Magazine

The SeniorCare Investor

Long-Term Care Management

Long-Term Living Magazine

Other (please specify)

Question Title

15. Are there any changes or improvements you would like to see on SHN? If so, please describe here:

Question Title

16. Are you interested in providing insight by being a source for a future SHN article?
If yes, please provide contact info below.

Question Title

17. In order to be entered into the contest for a $100 gift card, please tell us where we can mail it. (SHN will never sell or share your direct, personal information that is provided in this survey)

Name:

Company:

Address:

Address 2:

City/Town:

State:

ZIP/Postal Code:

Country:

Email Address:

Question Title

* 1. How do you best describe your company? (Check all that apply)

Question Title

* 2. Does your firm maintain a profit or non-profit status? (Required.)

Question Title

* 3. How would you best describe your role? (Required.)

Question Title

* 4. How many employees does your company have? (Required.)

Question Title

* 5. If your company is an owner, operator or manager of senior housing communities, how many units are under management/control? (Required.)

Question Title

* 6. How much does your company spend on advertising / industry sponsorships annually?

Question Title

* 7. Classify your company's senior housing focus (check all that apply) (Required.)

Question Title

* 8. Which of the following actions have you taken after reading a Senior Housing News article? (Check all that apply)

Question Title

* 9. Which types of information are MOST IMPORTANT to you when reading SHN? (Required.)

Question Title

* 10. How often do you visit SHN? (Required.)

Question Title

* 11. How did you hear about Senior Housing News?

Question Title

* 12. Would you be interested in a weekly email recapping SHN's most popular stories of the week? (Required.)

Question Title

* 13. What professional organizations are you or your company members of? (Check all that apply)

Question Title

* 14. What other trade publications do you read? (Check all that apply)

Question Title

* 15. Are there any changes or improvements you would like to see on SHN? If so, please describe here:

Question Title

* 16. Are you interested in providing insight by being a source for a future SHN article? If yes, please provide contact info below.

Question Title

* 17. In order to be entered into the contest for a $100 gift card, please tell us where we can mail it. (SHN will never sell or share your direct, personal information that is provided in this survey)

1. How do you best describe your company? (Check all that apply)

2. Does your firm maintain a profit or non-profit status? (Required.)

3. How would you best describe your role? (Required.)

4. How many employees does your company have? (Required.)

5. If your company is an owner, operator or manager of senior housing communities, how many units are under management/control? (Required.)

6. How much does your company spend on advertising / industry sponsorships annually?

7. Classify your company's senior housing focus (check all that apply) (Required.)

8. Which of the following actions have you taken after reading a Senior Housing News article? (Check all that apply)

9. Which types of information are MOST IMPORTANT to you when reading SHN? (Required.)

10. How often do you visit SHN? (Required.)

11. How did you hear about Senior Housing News?

12. Would you be interested in a weekly email recapping SHN's most popular stories of the week? (Required.)

13. What professional organizations are you or your company members of? (Check all that apply)

14. What other trade publications do you read? (Check all that apply)

15. Are there any changes or improvements you would like to see on SHN? If so, please describe here:

16. Are you interested in providing insight by being a source for a future SHN article?
If yes, please provide contact info below.

17. In order to be entered into the contest for a $100 gift card, please tell us where we can mail it. (SHN will never sell or share your direct, personal information that is provided in this survey)