Informed Consent

Principal Investigator: John Hoo
Loyola University New Orleans
(203) 536-5057
jphoo@loyno.edu

Faculty Sponsor: Dr. Kim Ernst
Loyola University New Orleans
Department of Psychology, 363 Monroe
kernst@loyno.edu

Description of the Research: The purpose of this study is to examine Chinese biculturals’ attitudes and perceptions concerning their perspective on life and consumer behavior.

Procedures: If you agree to participate in this study you will be asked to participate in the following activities: view images and provide a short writing response, answer a few questions about yourself and your attitudes and perceptions of consumer behavior. These activities should take about 20 minutes.

Benefits and Risks: The benefits that may be derived from this research include: (1) provide insights regarding consumer behavior, and (2) possible personal insights. There are no anticipated risks of this study.

Research Data and Records: Records of your participation in this study will be kept confidential to the extent permitted by law. Information will be collected anonymously. Neither the researcher or anyone else will be able to connect you to data, which will be reported as summarized data.

Voluntary Participation: Your participation in this study is entirely voluntary. At any time while you are actively participating, you may withdraw your consent and terminate your participation without consequence. Should you have any questions about this project, you may contact the Principal Investigator, John Hoo, or faculty sponsor, Dr. Ernst, via the contact information provided above.

By completing the survey you acknowledge that you have been sufficiently informed and agree to participate in the study.

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