Word of mouth – i.e. what my friends / family say about the film
Word of mouth – i.e. what my friends / family say about the film 1 = Not at all important
Word of mouth – i.e. what my friends / family say about the film 2
Word of mouth – i.e. what my friends / family say about the film 3
Word of mouth – i.e. what my friends / family say about the film 4
Word of mouth – i.e. what my friends / family say about the film 5
Word of mouth – i.e. what my friends / family say about the film 6
Word of mouth – i.e. what my friends / family say about the film 7
Word of mouth – i.e. what my friends / family say about the film 8
Word of mouth – i.e. what my friends / family say about the film 9
Word of mouth – i.e. what my friends / family say about the film 10 = Extremely important
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter 1 = Not at all important
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter 2
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter 3
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter 4
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter 5
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter 6
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter 7
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter 8
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter 9
Chat / opinion on social networks such as Facebook, Instagram, Snapchat, Twitter 10 = Extremely important
Film trailers/previews at the cinema
Film trailers/previews at the cinema 1 = Not at all important
Film trailers/previews at the cinema 2
Film trailers/previews at the cinema 3
Film trailers/previews at the cinema 4
Film trailers/previews at the cinema 5
Film trailers/previews at the cinema 6
Film trailers/previews at the cinema 7
Film trailers/previews at the cinema 8
Film trailers/previews at the cinema 9
Film trailers/previews at the cinema 10 = Extremely important
Reviews in newspapers / magazines / on line
Reviews in newspapers / magazines / on line 1 = Not at all important
Reviews in newspapers / magazines / on line 2
Reviews in newspapers / magazines / on line 3
Reviews in newspapers / magazines / on line 4
Reviews in newspapers / magazines / on line 5
Reviews in newspapers / magazines / on line 6
Reviews in newspapers / magazines / on line 7
Reviews in newspapers / magazines / on line 8
Reviews in newspapers / magazines / on line 9
Reviews in newspapers / magazines / on line 10 = Extremely important
The advertising campaign (posters etc.)
The advertising campaign (posters etc.) 1 = Not at all important
The advertising campaign (posters etc.) 2
The advertising campaign (posters etc.) 3
The advertising campaign (posters etc.) 4
The advertising campaign (posters etc.) 5
The advertising campaign (posters etc.) 6
The advertising campaign (posters etc.) 7
The advertising campaign (posters etc.) 8
The advertising campaign (posters etc.) 9
The advertising campaign (posters etc.) 10 = Extremely important