*1.What best describes your role in the digital marketing/SEO industry?(Required.)

CEO or Executive-level Leader

Director, VP, Department Lead

Engineer, Strategist, Analyst

Client Services

In-house Marketing Lead

Writer or Content Creator

Other (please specify)

*2.How long have you worked in SEO/digital marketing?(Required.)

Less than 1 year

1-3 years

3-5 years

5-9 years

10+ years

*3.Has your company/agency mandated AI usage for completing deliverables, project management, or other aspects of your job?(Required.)

Yes, and we have already started using AI tools.

Yes, but there is no clear “how”.

No, but we will in the near future.

No, and there aren’t signs of a mandate any time soon.

*4.To what extent have you adopted these AI tools?(Required.)

I’m an expert and very confident in AI adoption.

I’m using the tools and learning new things every day.

I’m overwhelmed and don’t know where to start.

I haven’t logged into an AI tool yet.

*5.What best describes your overall feelings/reaction toward leveraging AI tools in your role?(Required.)

Excitement and passion

Curiosity and intrigue

Indifference

Hesitance and fear

Aversion and refusal

*6.If you’re experiencing any fear or anxiety around AI mandates, what is the biggest cause of that fear? (Select up to three)(Required.)

No fear, I’m excited to see where AI can take us!

Skill degradation or atrophy

Inability to keep up with new job requirements

Job insecurity or obsolescence

Personal values/ethics of AI usage

Fear of the unknown, lack of control

Pressure to deliver work faster

*7.If your anxiety/fear continues, how likely are you to consider a career pivot to a different, less AI-heavy industry?(Required.)

I would strongly consider a career pivot.

I might move on if an opportunity presents itself.

I’m not sure.

I am pretty attached to the SEO industry.

I will definitely stick it out and do what needs to be done.