Broker/Agent Survey Broker/Agent Survey Question Title * 1. How much do you spend per month (on average) on all advertising? Question Title * 2. What percentage of your advertising budget do you spend on each of the following forms of advertising? Realtor Zillow/Trulia Facebook Google Personal Website Direct Mail Newspaper Other Question Title * 3. What is your average transaction price? Question Title * 4. Please rate how satisfied you are with your ROI for the following advertising tools on a scale from 1 to 5, 1 being very unsatisfied, 5 being very satisfied. 1 2 3 4 5 N/A Realtor Realtor 1 Realtor 2 Realtor 3 Realtor 4 Realtor 5 Realtor N/A Zillow/Trulia Zillow/Trulia 1 Zillow/Trulia 2 Zillow/Trulia 3 Zillow/Trulia 4 Zillow/Trulia 5 Zillow/Trulia N/A Facebook Facebook 1 Facebook 2 Facebook 3 Facebook 4 Facebook 5 Facebook N/A Google Google 1 Google 2 Google 3 Google 4 Google 5 Google N/A Personal Website Personal Website 1 Personal Website 2 Personal Website 3 Personal Website 4 Personal Website 5 Personal Website N/A Direct Mail Direct Mail 1 Direct Mail 2 Direct Mail 3 Direct Mail 4 Direct Mail 5 Direct Mail N/A Newspaper Newspaper 1 Newspaper 2 Newspaper 3 Newspaper 4 Newspaper 5 Newspaper N/A Question Title * 5. How do you expect your spend on the following platforms to change? Increase Stay the same Decrease Realtor Realtor Increase Realtor Stay the same Realtor Decrease Zillow/Trulia Zillow/Trulia Increase Zillow/Trulia Stay the same Zillow/Trulia Decrease Facebook Facebook Increase Facebook Stay the same Facebook Decrease Google Google Increase Google Stay the same Google Decrease Personal Website Personal Website Increase Personal Website Stay the same Personal Website Decrease Direct Mail Direct Mail Increase Direct Mail Stay the same Direct Mail Decrease Newspaper Newspaper Increase Newspaper Stay the same Newspaper Decrease Question Title * 6. What ROI would you consider acceptable for your advertising spend? 1-2x ($1-2 of commission for each $1 spent on advertising) 2-3x ($2-3 of commission for each $1 spent on advertising) 3-4x ($3-4 of commission for each $1 spent on advertising) 4-5x ($4-5 of commission for each $1 spent on advertising) 6x+ ($6+ of commission for each $1 spent on advertising) Question Title * 7. How much do you currently spend per month on Realtor.com? Question Title * 8. How much did you spend per month on Realtor.com last year? Question Title * 9. How many leads do you get from Realtor.com in an average month, irrespective of quality? Question Title * 10. If your Realtor.com spending stayed the same for the next 12 months, how many of your leads would you expect to convert to closings in the next 12 months? Question Title * 11. How much do you currently spend per month on Zillow? Question Title * 12. How much did you spend per month on Zillow last year? Question Title * 13. How many leads do you get from Zillow in an average month, irrespective of quality? Question Title * 14. If your Zillow spending stayed the same for the next 12 months, how many of your leads would you expect to convert to closings in the next 12 months? Question Title * 15. Approximately what percentage of your clients ask you if their home will be listed on Realtor.com? Question Title * 16. Approximately what percentage of your clients ask you if their home will be listed on Zillow? Question Title * 17. Approximately what percentage of your clients ask you if their home will be listed on Trulia? Question Title * 18. Approximately what percentage of your buyers tell you that they use Zillow? Question Title * 19. With which of the following firms are you affiliated? Coldwell Banker Century 21 Keller Williams Berkshire Hathaway ReMax Independent Other (please specify) Next