Broker/Agent Survey

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* 1. How much do you spend per month (on average) on all advertising?

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* 2. What percentage of your advertising budget do you spend on each of the following forms of advertising?

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* 3. What is your average transaction price?

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* 4. Please rate how satisfied you are with your ROI for the following advertising tools on a scale from 1 to 5, 1 being very unsatisfied, 5 being very satisfied.

  1 2 3 4 5 N/A
Realtor
Zillow/Trulia
Facebook
Google
Personal Website
Direct Mail
Newspaper

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* 5. How do you expect your spend on the following platforms to change?

  Increase Stay the same Decrease
Realtor
Zillow/Trulia
Facebook
Google
Personal Website
Direct Mail
Newspaper

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* 6. What ROI would you consider acceptable for your advertising spend?

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* 7. How much do you currently spend per month on Realtor.com?

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* 8. How much did you spend per month on Realtor.com last year?

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* 9. How many leads do you get from Realtor.com in an average month, irrespective of quality?

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* 10. If your Realtor.com spending stayed the same for the next 12 months, how many of your leads would you expect to convert to closings in the next 12 months?

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* 11. How much do you currently spend per month on Zillow?

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* 12. How much did you spend per month on Zillow last year?

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* 13. How many leads do you get from Zillow in an average month, irrespective of quality?

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* 14. If your Zillow spending stayed the same for the next 12 months, how many of your leads would you expect to convert to closings in the next 12 months?

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* 15. Approximately what percentage of your clients ask you if their home will be listed on Realtor.com?

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* 16. Approximately what percentage of your clients ask you if their home will be listed on Zillow?

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* 17. Approximately what percentage of your clients ask you if their home will be listed on Trulia?

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* 18. Approximately what percentage of your buyers tell you that they use Zillow?

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* 19. With which of the following firms are you affiliated?

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