Economic Impact of COVID 19 - National Craft Industry Survey

As the Canadian Crafts Federation and its partners continue efforts to lobby for craft sector support from our Federal and Provincial Government partners, it is important for us to gauge what the effect has been on makers from COVID-19 recovery efforts over the past six months. Your response to this survey is essential in contributing to the bigger picture of the impact felt throughout our industry in 2020.

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* 1. Which province or territory are you located in?

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland & Labrador

Northwest Territories

Nova Scotia

Nunavut

Ontario

Prince Edward Island

Quebec

Saskatchewan

Yukon

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* 2. What age demographic do you fall into?

Under 18

18-24

25-34

35-44

45-54

55-64

65+

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* 3. What ethnicity background do you identify with?

Black or African American

Hispanic or Latino

East/Southeast Asian

Indigenous (First Nations, Métis, Inuk/Inuit)

White

Middle Eastern

South Asian

Other (please specify)

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* 4. Which gender do you best identify with?

Female

Male

Non-binary

Two-spirit

Prefer not to specify

Other

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* 5. Type of Business

Independent Maker / Artist

Registered Business - Sole Proprietor

Partnership

Incorporated

Non-Profit Society

Co-Operative

Craft Council or guild

Gallery

Other (please specify)

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* 6. Which medium does your work fall under?

Fashion / Apparel

Jewellery

Wood

Textiles

Weaving

Pottery / Ceramics

Metal

Cosmetics / Bath and Body

Photography

Other (please specify)

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* 7. Have you experienced significant change in sales or income during COVID-19? (since March 15, 2020)

Yes, I experienced an increase in sales/income

Yes, I experienced a decrease in sales/income

No, I did not experience a significant change in sales/income

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* 8. If you have experienced a loss in income due to COVID-19, please indicate areas where you experienced said loss. (you may select more than one box)

Craft market sales

Tourism-related sales (Cruise Ships, Park Visitors, etc.)

Individual sales (personal/social media/custom orders/etc.)

Online sales

Exhibition sales from galleries

Exhibition fees (CARFAC fees expected)

Wholesale accounts: new order cancellations

Wholesale accounts: re-order cancellations

Wholesale shows - new order / re-order opportunity losses

Consignment Item Returns

Instructors - course cancellations

Studio technician time lost

Full-time or part-time income loss (shop & gallery closures)

Other (please specify)

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* 9. Do you expect to experience any future gains or losses in income due to COVID-19?

Increased income

Unsure

Decreased income

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* 10. What efforts have you made to pivot your business during COVID-19?

Invested more money into digital presence / e-commerce

invested more time into digital presence / e-commerce

invested time into business courses or other e-learning

invested more money into marketing

invested more time into marketing

Selling products that relate to COVID-19 (face masks, hand sanitizers, etc.)

Local direct selling with local delivery or pick-up points

Other (please specify)

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* 11. Do you feel that the pandemic encouraged you to re-assess your online strategy?

Yes

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* 12. If you answered "yes" to the previous question, do you feel that improving your online presence helped to increase sales/revenue?

Yes

Unsure

I have not re-assessed my online strategy during the pandemic

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* 13. Did you apply for any government relief funds for your business?

Yes - applied for and received funding

Yes - applied for but did not receive funding

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* 14. Did you receive any of the following?

CERB

Canada Emergency Wage Subsidy

Canada Emergency Business Account

Regional Relief and Recovery Fund

Provincial funding

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* 15. Are you applying for the new Canada Recovery Benefit?

Yes

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* 16. Have you employed any new strategies to improve sales during COVID-19? If you have, please specify:

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* 17. Are there any strategies that you plan on implementing in the future to improve sales? If yes, please specify:

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* 18. What support are you in need of right now that hasn't been addressed yet?

Thank you for taking the time to complete this survey. Please reach out to the Canadian Crafts Federation (info@canadiancraftsfederation.ca) any time for more information on our advocacy efforts for craft artists. See more of what we're doing at https://canadiancraftsfederation.ca/.